Apple could be routed to replicate the same mistakes made in 2018 that eventually led to a stock price fall of 10% on January 4.
According to a published report by The Wall Street Journal, Apple plans to release three iPhone models in 201
Apple in Trouble?
Apple has not officially disclosed its plans to release three new models in 2019. But, if it pursues the development of new iPhone models, following a poor reception of iPhone XS and XR, it could mean problems for the already tiring $ 720 billion giant
This week, Chinese retailers began selling the XR model of the iPhone at a 17.1% discount, cutting the price from $ 1,036 to $ 858, due to lack of demand for newly released iPhone models.
While Apple CEO Tim Cook attributed the company's poor performance in the fourth quarter of 2018 to the potential tension between China and the United States, analysts said the commercial war and the decline of the Chinese economy had a minimal impact on iPhone sales.
Rather, local analysts have reported that the demand for cheaper alternatives such as Huawei that match iPhone specifications began to rise rapidly.
Apple's magic in previous years was its ability to revolutionize design and technology in mobile phones to produce next-generation smartphones. While the growth curve of the mobile phone industry has stabilized, it has become difficult for mobile phone manufacturers to differentiate the latest models from previous models and drive consumers.
As a prestigious Japanese institution, the professor of the Waseda University, Atsushi Osanai, said:
I want from Apple is something that makes us emotional, even unconsciously – say, a really beautiful and sophisticated design to which we can not resist. Increasing functional value, such as expanding camera functions, is not attractive because everyone else does exactly the same thing. "
Immediately after Tim Cook's public letter was released on January 2, the editorialist of The Verge social network Casey Newton also added that when mobile phone companies reach a deadlock in technological development and the level of innovation that companies can take year after year decreases, the desire for consumers to buy new models on an annual basis will naturally decrease.
"This was the first year in five I did not update my iPhone. Two reasons: – The iPhone X was really, really good, and the battery life is still great – The 2018 models were functionally identical to the iPhone X, "Newton said .  Not exclusive to Apple
Samsung, LG and many of the leading mobile phone manufacturers are struggling to deal with the same problem with Apple, and while competition between Huawei and Oppo continues to emerge providing better value for money to consumers , key players in the mobile phone market may risk seeing a decline in the domain.
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