A sporting goods store in Colorado is failing after its owner decided to boycott Nike products to protest against the company's advertising partnership with former NFL quarterback Colin Kaepernick.
Just five months after Stephen Martin argued that he was taking a stand against Nike, hanging "All Nike 1/2 Price" posters from his Prime Time Sports store windows in a mall in Colorado Springs, the owner announced that he could not more afford to stay open.
At the beginning of September, Nike presented its new advertising campaign with Kaepernick, who in 201
The announcement was published on the former player of San Francisco 49ers, who remained free agent since his controversial protest made the NFL games a national and political problem, with the phrase "Believe in something, even if it means sacrificing everything. "
On the same day Nike launched his cam paign, Martin decided to stop selling the brand, claiming that, unlike the war heroes, Kaepernick does not "know the sacrifice".
"We have a choice, we have a voice, and I'm not choosing a NIKE dealer anymore … All the price of NIKE 1/2 until it's all over," the shop owner wrote on Facebook.
On September 5, Martin told Fox 21 News that Nike was a big chunk of his business and probably would not be able to "
" I really doubt I can survive without Nike, "he said
Now, new posters are plastered on Prime Time Sports windows, stating, in bold: "Store Closing" and "40% discount on everything".
"Thank you for 21 years, mostly good", Martin wrote on Facebook on Sunday, asking those who had supported him for the boycott Nike now "help me liquidate. "
" Please, do your thing on Facebook with everyone you know so this can go as quickly as possible, "he said.
Nike's Kaepernick campaign has ruined shops, local governments and half of the Internet, inspiring people to burn shoes and forbidding employees to wear the brand in protest.The mayor of a city in Louisiana has even tried In his recreational department and in the call-back clubs, from & # 39; purchase or acceptance of Nike products
About two weeks after the announcement hit, Edison Trends reported that the company's controversial bet to introduce Kaepernick on its 30th anniversary, the Just Do It campaign has actually increased online sales.
I hate to admit it, maybe there are more supporters of Brandon Marshall and Colin Kaepernick out there than I thought, "Martin told KOAA News.
The owner of the sporting goods store has estimated that his shop will definitely close its doors in a few weeks and is trying to help his staff find other jobs.