We believe that technology reaches its true potential when we infuse it with creativity and human ingenuity. Since our early days, we have built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.
Sixteen years ago, we launched the iTunes Store with the idea that there should be a reliable place where users discover and buy great music and every creator is treated fairly. The result has revolutionized the music industry, and our love for music and the people who make it are deeply rooted in Apple.
Eleven years ago, the App Store brought the same passion for creativity to mobile apps. In the following decade, the App Store helped create millions of jobs, generated over $ 1
In the center, the App Store is a secure and secure platform where users can trust the apps they discover and the transactions they make. And developers, from novice engineers to larger companies, can rest assured that everyone is playing by the same set of rules.
Here's how it should be. We want other app companies to grow, including those that compete with certain aspects of our business, because they push us to improve.
What Spotify is requesting is something very different. After using the App Store for years to grow its business exponentially, Spotify seeks to maintain all the advantages of the App Store ecosystem – including the significant gains they draw from the customers of the App Store – without making any contribution to that market. At the same time, they distribute the music you love by making smaller and smaller contributions to the artists, musicians and songwriters who create it, even bringing these authors to court.
Spotify has every right to determine its business model, but we feel obliged to respond when Spotify puts its financial motivations into misleading rhetoric about who we are, what we have built and what we do to support independent developers, musicians, songwriters and creators of all the strips.
So we want to address some key points: