Amazon announced that it has acquired Eero, the router manufacturer for mobile networks. Amazon says that Eero's purchase will allow the company to "help customers better connect smart home devices". It will certainly be easier to configure the compatible Alexa gadgets if Amazon also controls the router technology.
" We are incredibly impressed by the Eero team and by the speed with which they invented a WiFi solution that makes connected devices just working," said Dave Limp, the Amazon device manufacturer SVP. "We have a shared vision that smart home experience can be even simpler and we are committed to continuing to innovate on behalf of customers."
Eero kicked off a wave of "smart" router configurations designed to overcome the problems and dead zones of traditional routers. Instead of a single router device, multiple access points are used to cover a whole house or apartment with a strong Wi-Fi signal. The system works as advertised and everything is controlled with a simple smartphone app. Google, Samsung, Linksys, Netgear and other electronics companies have followed Eero's leadership and released their own mesh bundles.
It seems that the Eero brand will live after the acquisition, at least in the short term. "By joining the Amazon family, we are thrilled to learn and work closely with a team that is defining the future of the home, accelerating our mission and bringing Eero systems to more customers around the world." declared Nick Weaver, Eero's co-founder and CEO. Amazon is not saying much about his future plans for Eero; could we see an Alexa-enabled router? An echo that also acts as a Wi-Fi access point is pleasant.
But some existing Eero owners may not have such a positive reaction to Amazon's successful start. It will give powerful companies even more valuable consumer data and advance Amazon's growing dominance in the smart home. Amazon already has millions of Echo speakers and third-party gadgets related to its Alexa ecosystem in homes and Eero's acquisition could help it reunite everything in a smoother way. But there will certainly be questions about what data will be shared with the new owner of Eero.