Amazon's Prime service offers numerous benefits: free shipping on a ton of Amazon products, a streaming entertainment library and even discounts at Amazon's Whole Foods.
And until this week, if you were a Amazon Prime subscriber, you could also enjoy an ad-free viewing experience on Twitch, Amazon's proprietary video streaming service. But on Monday Twitch announced a major change to its Twitch Prime service that would no longer take the case:
"As we continued to add value to Twitch Prime, we also reevaluated some of the existing Twitch Prime benefits. universal display without advertising will no longer be part of Twitch Prime for new members, starting September 14th. "
Put simply: even Twitch Prime paying subscribers will see ads on Twitch flows.
The only way to remove ads from the Twitch experience now is to pay even more for Twitch Turbo, a separate Twitch subscription service that costs $ 9 a month.
It's a move for which Twitch fans are furious.
"I'm just on the ground for Amazon's greed here, I'm considering leaving the record completely," wrote a Reddit user on Twitch's subreddit.
"I'd rather honestly have an ad-free view instead of free games," wrote another user.
As the second post alludes, Twitch Prime has recently started offering free games and game content to subscribers. Most of the time, these are not exciting: the partnerships with loot boxes that Amazon hits with game makers like Blizzard Entertainment for "Overwatch", for example.
Getting free loot for "Overwatch" is nice, but it's not a valid argument to pay Twitch Prime.
More importantly, Sony and Microsoft offer excellent free games through PlayStation Plus and Xbox Live Gold every month, while offers via Twitch Prime are minimal to a minimum. And it is these free offers that are referred to as a replacement for the Twitch display without advertising.
"In addition to everything you get through Amazon Prime, only this year we offered members more than $ 1,000 worth of cash and loot," Twitch said in the blog post. But for many, the main reason to sign up for Twitch Prime was the experience without commercials.
As a Reddit user said succinctly: "Probably claim less than 25% of the free things they offer with Prime. Display without ads is the only plus in addition to the free monthly subtitle I care about for this change. "