Home / Technology / Apple, Google, Amazon and Facebook are betting on games. Here’s how they’ve done it so far

Apple, Google, Amazon and Facebook are betting on games. Here’s how they’ve done it so far



Microsoft, one of the first to enter the game with its Xbox consoles in the early 2000s, announced on Monday that it will close its livestream service, Mixer, by July 22nd. The company acquired Mixer in 2016 and last year paid the stars of the game as Ninja million dollars to sign exclusive contracts.

Over the past ten months, Google has launched its Stadia cloud gaming service, Apple has introduced the Apple Arcade subscription service and Amazon has released a free-to-play PC game called “Crucible”. Livestream platforms like Facebook Gaming also vie for public attention.

But after splashy launches, what happened to Apple Arcade or Google Stadia or some of these other products? Let̵

7;s take a look below.

2019 was a great year for Apple which launched new services after the decline in iPhone sales. With consumers clinging longer to older phones and taking their time to switch to the latest model, Apple was betting on its new credit card, new streaming service and even its new gaming adventure to make the next round of profits.
Apple Arcade, the company’s new game subscription service, launched what was essentially a curated selection of games last September from the company’s App Store. At $ 4.99 per month, it can be shared on a family plan, making it a convenient deal.
Five dollars a month doesn’t seem like much money, but if Arcade is adopted by enough subscribers it could be profitable for Apple (AAPL). The company did not say how many people use the service.

In September, Joost van Dreunen, founder of the New Breukelen video game investment firm, estimated that 50 million people could join Arcade within the next two years, which could bring Apple $ 250 million a month, he said.

“I still believe the Apple Arcade has potential, but it still has a long way to go,” said van Dreunen on Saturday, “Its titles are beautiful and smart, but they seem to serve Apple’s aesthetic more than the players they are looking for. a simple and casual game to suit. “

While the service is no longer very active online, Apple regularly adds new games to it.

Arcade now boasts over 120 games, playable on the iPhone, iPad, iPod touch, Mac and Apple TV. It’s still a viable service for gamers who exist in the Apple ecosystem and don’t own consoles or PCs.

Google Stadia

A visitor plays on cloud-based gaming
Stadia, Google’s new cloud gaming service, officially launched in November, with some comparing it to Netflix (NFLX) of video games. Stadia users can stream and play via smartphone, web browser or wirelessly via a Chromecast.

Stadia manages to offer a console quality experience without bulky and bulky hardware. Plus, you don’t have to wait and install games, saving hours of typical download time for serious gamers. In tests performed last year by CNN Business, Stadia showed minimal delay thanks to the cloud and the graphics were uploaded without problems on mobile devices, even in particularly intense battle scenes, provided that the Internet connection was strong.

But the platform’s biggest challenge was to offer content that attracted players. Stadia now has more than 55 games on the service and more are announced every week.

However, critics have noted that many of these games are already available on other existing platforms and consoles, so why consumers should go to Google Stadia?

“Stadia has a long way to go,” said Dreunen. “The service is running out to parade in the traditional console space as Sony and Microsoft prepare to release their next generation devices.”

Google declined to say how many users are on the Arcadia platform.

Mixer from Microsoft and Project xCloud

Microsoft is well established in games within the Xbox. Fans are waiting for a new Xbox Series X console later this year; Xbox Game Pass had More of 10 million members in April.
But outside of the Xbox ecosystem, other initiatives have had mixed results. The mixer will close by July 22, redirecting its page to Facebook Gaming. Its content creators learned of the passage when it was announced on Monday. In a statement, Microsoft explained that Mixer didn’t grow fast enough to fit the company’s vision.

Homeless streamers will now have to decide whether to migrate to Twitch, Facebook Gaming, YouTube or a smaller platform.

Mixer has never grown enough to challenge its rivals on live Twitch, Facebook and YouTube, even though the platform has spent millions of talent recruiters. Last year’s StreamElements reports showed that the hours watched on the platform only increased incrementally after Ninja joins, not enough to get a head start on Twitch.

By October, Mixer had watched only 3.2% of the hours, according to StreamElements, which publishes quarterly reports on streaming. (Twitch, by contrast, accounted for 75.6% of the hours watched.)

In a statement, Microsoft explained that Mixer didn’t grow fast enough to adapt to the company’s vision for its players. “It became clear that the time to grow our livestream community on a scale was out of measure with the vision and experiences we want to offer players now, so we are shifting our focus to realizing that vision.”

Project xCloud, Microsoft’s cloud gaming service, still has potential. It is previewed on Android in 15 countries with over 50 games and is expected to launch later this year. CEO Satya Nadella said hundreds of thousands of people are participating in the xCloud preview during the company’s April earnings calls.

Amazon ‘Crucible’

In May, Amazon released a free “Crucible” shooter on PC. But the game hasn’t had a lot of promotion on the Internet. Dreunen, the founder of the video game investment firm, called him “an unfortunate flop”.
Only a few hundred players are on Crucible at any given time, according to Steam Charts, which extracts data from the PC gaming platform, a small number when compared to successful hits like “Fortnite” and “Valorant”. Amazon did not immediately return a request for comment.

“Crucible” combines elements of adventure and search games, such as defeating monsters to gain experience points, as well as popular shooter game features.

Amazon’s game development arm has little brand recognition, so its reputation will depend if fans are excited “Crucible” or its upcoming “New World” multiplayer game, analysts told CNN Business in May.

Whatever the outcome, Amazon already has a foot in the gaming industry by offering its web services to leading developers and attracting millions of page views on Twitch, the live king.

I play on Facebook

A participant plays at the Facebook Inc. stand during the E3 Electronic Entertainment Expo in Los Angeles, California, United States, Wednesday 12 June 2019. For three days, cutting-edge companies, revolutionary new technologies and never before seen products are presented at E3. Photographer: Patrick T. Fallon / Bloomberg via Getty Images
Facebook Gaming was launched in 2018 with the potential to exploit the vast audience of the social network.

As of last November, Facebook has stated that over 700 million of its 2.4 billion active users “interact” with game content on its platform every month. But the statistic has warnings: Facebook counts anyone who has watched even a minute of content, played or left a comment or reaction within a game group.

Unlike Mixer’s lukewarm growth, Facebook has significantly expanded its platform in just a few hours. In April, it took 291 million hours to watch, compared to 37 million Mixers. But both platforms are still shortened by Twitch, which has seen 1.6 billion total hours watched, according to StreamElements.

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