Apple today unveiled its iPhone 12 lineup, and as mentioned, all four models ship without EarPods or a power supply in the box. Starting today, iPhone 11, iPhone XR and iPhone SE will also no longer include these accessories.
Apple’s website encourages customers to use the existing Apple power adapter and headphones or purchase these accessories separately, and to offset the cost, Apple has now lowered the price of its Lightning Connector EarPods from $ 29 to $. 19. Apple’s new 20W power supply for iPhone also retails for $ 19, down from $ 29 for its now discontinued 18W power supply that was included in the iPhone 11 line up until now.
Apple has touted the environmental benefits of no longer including EarPods or a power supply with iPhone, noting that the move reduces carbon emissions and avoids the extraction and use of rare earth elements. As a result, iPhone 12 models ship in a thinner box, with Apple claiming it can hold 70% more iPhone boxes on a single pallet when shipping.
Apple added that many customers have switched to wireless headphones like AirPods and said there are over two billion Apple power supplies in the world, which implies that many customers no longer need these accessories.
Last month, the Apple Watch Series 6 and Apple Watch SE launched with no power supplies in the box, so it’s no surprise that iPhones followed suit. However, for now all iPad models are still bundled with the power adapters in the box.