The New York Times has announced that it will no longer distribute articles in the Apple News app from today, making it one of the major publishers to end its association with Apple’s publishing platform.
In a memo announcing the change, Meredith Kopit Levien, chief operating officer at Times, said the company wants “a direct path to reintegrating those readers into our environments, where we control the presentation of our relationship, the relationships with our readers and the nature of our business rules.” He added that the “relationship with Apple News does not fit into these parameters.”
While Apple has had a more difficult time getting publishers (including the Times) to sign up for your News Plus monthly subscription – which costs $ 9.99 per month and offers access to a variety of magazines and newspapers (including The Wall Street newspaper, the Los Angeles Times, The New Yorker, wiredand more) – the free version of Apple News offered a much wider range of news. While the Times offered only a few free articles to Apple News, its departure makes it one of the most important names from which to abandon the Apple service since then The Guardian left in 2017.
Apple News works differently than most other news aggregators: the main articles are edited by a team of human reporters, not algorithms, and Apple is strict on what news sources the app allows. Earlier this year, Apple CEO Tim Cook noted that Apple News has over 125 million daily users, although the company has yet to announce exactly how many subscribers are paying for Apple News Plus premium service.
For its part, Apple said in a note to Times that “offered Apple News only a few stories a day,” so there shouldn’t be too much change in the general content for readers. But with the media business becoming an increasingly precarious market, now further squeezed during the COVID-19 pandemic, it is possible that Times“The defection could also lead other publishers to try to hit themselves.