Predictably, Disney is delaying Black Widow to 2021 as the company continues to navigate the current theater landscape during the COVID-19 pandemic. This marks the first time since 2009 that a Marvel Cinematic Universe movie hasn’t been released in a calendar year.
Black Widow will now open on May 7, 2021, more than a year after it was originally slated for release. As with other Marvel delays, Black WidowThe new date pushes Shang-Chi and the legend of the ten rings from the release date of May 7, 2021 to July 9, 2021. The Eternals, which should have followed Black Widow will move from February 1
Black Widow follows Wonder Woman 1984Footsteps of, which Warner Bros. has postponed to December 25 from the October 2 release date in the hope that more cinemas will be open and audiences will go more easily. The delays come later PrincipleThe lukewarm US debut, where it opened for just $ 20 million earlier this month, mostly as theaters in major cities like Los Angeles, San Francisco, and New York City remain closed.
Warner Bros. sees PrincipleSuccess as a “long game” means that executives want to wait several weeks before judging the film’s performance instead of relying on early weekends. However, it’s hard to ignore that an expensive blockbuster movie may not achieve the financial success that many film studios need right now. This doesn’t bode well for other studios, particularly big money producers like Disney with high budgets and marketing spend.
The House of Mouse explored a few different options. While movies like Hamilton is Artemis Fowl went to Disney Plus as a regular stream exclusive, Disney also built a new “Premier Access” digital shopping shelf within Disney Plus for Mulan. Disney Plus subscribers may pay an additional $ 30 to purchase Mulan – a $ 200 million blockbuster originally intended for theaters – plus a monthly Disney Plus subscription fee of $ 7 to watch the movie. Or they could wait until December 4th when Mulan it would become “free” for all Disney Plus subscribers.
It is not clear how well Mulan performed, but Disney chief financial officer Christine McCarthy told a group meeting at the Bank of America Virtual 2020 Media, Communications & Entertainment Conference last week that the company is “very pleased” with what it is seeing. However, McCarthy and the Disney team are busy with theatrical releases, particularly in 2021.
“We have a pretty robust list until 2021,” McCarthy said, as reported by Deadline. “We hope theaters are open and we hope our films are movies that for people who choose to go to the cinema, the experience of going to a theater is very different from what you would have at home.”
Does this make sense! Disney grossed $ 13 billion at the box office in 2019 (thanks in part to Avengers: Endgame). Disney is one of the few studios that can bring people to theaters and apparently has no plans to release all of its $ 200 million hits on Disney Plus as Premier Access exclusive, especially if Mulan underperformed. Until consumers are ready to return to theaters en masse, Disney will need to figure out which of its films it wants to save for theatrical releases in 2021 and which ones can stream directly.
“In general, if you look at that research, you will generally see that older people are less likely,” McCarthy said, speaking of those most likely to return to the movies. “Probably the younger ones – the same people who do things we see on the news show they probably shouldn’t, and they crowd and party – are probably more likely to go to the theater. But would a family with small children go? Probably not. “