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British baker denounces online influencers seeking free cakes in exchange for ‘exposure’



Let them eat the cake and pay for it.

This is what a weary London baker announced to social media influencers asking for free food during the pandemic as companies like his struggle to recover from COVID-related closures and profit losses.

Reshmi Bennett, a professional chef and baker, runs Anges de Sucre in London. (Courtesy of Reshmi Bennett).

Reshmi Bennett, a professional chef and baker, runs Anges de Sucre in London. (Courtesy of Reshmi Bennett).

Reshmi Bennett, a professional chef and baker, runs Anges de Sucre in London. The shop, known for its confections like cakes, pastries, and wedding cakes, posted the snarky snub on its corporate blog, urging social media influencers to stop fishing for giveaways.

“We get hundreds of requests for cake in exchange for visibility. I would like to “thank you for contacting us” but I will not, because I am not grateful for your “opportunity” to work for free. And it’s also clogging up my direct messages and inbox, ”Bennett wrote in the post.

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Bennett told Fox News Friday that the pandemic has hit his business hard, with customers asking for refunds or canceling orders with events postponed due to COVID-19.

“The entire order book for the summer was canceled overnight. We received cancellations on the way and issued so many refunds that we weren’t even sure we had a business anymore,” Bennett said.

“So imagine my anger at getting free cake requests from anyone with an Instagram account, offering a ‘post’ as payment.”

A cake from the Anges de Sucre bakery in London. (Courtesy of Reshmi Bennett).

A cake from the Anges de Sucre bakery in London. (Courtesy of Reshmi Bennett).

The pastry guru continues to defend her “edible works of art” in the blog post, saying that her labor of love is actually expensive to produce. He also says that while the swap can lead to free promotions and “likes” on Instagram, it rarely translates into real business and often results in more people asking for free sweets.

“Your followers literally don’t care who the pastry chef is,” Bennett wrote in his post. “The few times I’ve been tricked to paste for free, I’ve received multiple requests for free cake. I’d rather you pay for the cake and not post or tag, rather than the other way around. ”

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And if his blunt blog post didn’t make it clear enough that all customers would pay for those, Bennett created a flowchart titled “Influencer’s Guide to Free Pie,” which sarcastically describes how social media users have followers. between 10,000 and 100, 00 can request free candy in exchange for promotions. All possible paths in the chart lead to answers like “Do it yourself or go without;” “Go to the supermarket” and “You’re a parasite, no cake for you”.

“Life is too short to work for tastes,” he wrote.

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Fortunately, Bennett said, the bakery’s order book has started to fill up again, with requests for smaller cakes for its customers’ celebrations during the pandemic.


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