Home / Entertainment / Bruce Willis reprises the role of John McClane Advertising Die Hard – Deadline

Bruce Willis reprises the role of John McClane Advertising Die Hard – Deadline



Die Hard fans were all on Twitter when there was a buzz around a mysterious taunt regarding Bruce Willis’ iconic action photo. His daughter Rumer Willis tweeted the tease as did De’voreaux White, who played limo driver Argyle in the 1988 film. It turns out all the hype was for a different Die Hard, car battery brand.

The two-minute commercial stayed in the spirit of the film, taking us on a journey with legendary Willis hero John McClane as he proposes to purchase a new DieHard battery from an Advance Auto Parts store after his car battery dies.

There are nods to the original film including John’s wise behavior, his escape through the vent, as well as cameos from White as Argyle and Clarence Gilyard Jr. as Die Hard bad Theo.

There are many moments of action, including signing up Die Hard fist fights and blockbuster explosions and eventually Argyle says “Yippee ki yay”

; to which McClane says, “Hey, that’s my line!” Do you see what they did there?

Watch the ad above and check out the teasers below.




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