Die Hard fans were all on Twitter when there was a buzz around a mysterious taunt regarding Bruce Willis’ iconic action photo. His daughter Rumer Willis tweeted the tease as did De’voreaux White, who played limo driver Argyle in the 1988 film. It turns out all the hype was for a different Die Hard, car battery brand.
The two-minute commercial stayed in the spirit of the film, taking us on a journey with legendary Willis hero John McClane as he proposes to purchase a new DieHard battery from an Advance Auto Parts store after his car battery dies.
There are nods to the original film including John’s wise behavior, his escape through the vent, as well as cameos from White as Argyle and Clarence Gilyard Jr. as Die Hard bad Theo.
There are many moments of action, including signing up Die Hard fist fights and blockbuster explosions and eventually Argyle says “Yippee ki yay”
Watch the ad above and check out the teasers below.
– Rumer Willis (@TheRue) October 17, 2020
I’m Dae. You know me as “Argyle”. I drive the limo for John McClane (Bruce Willis) in Die Hard. I’m on Twitter now and all I can say for my first tweet is that something exciting is going to happen this weekend😁#DIEHARDISBACK #A.D #myfirstTweet pic.twitter.com/EP7MbSYvKu
– DeVoreauxSefasWhite-Dae (@DaeSefasWhite) October 17, 2020