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Home / Entertainment / BTS’ 2019 Grammy Nomination For Best Recording Package: Why It’s Important

BTS’ 2019 Grammy Nomination For Best Recording Package: Why It’s Important



A nod to the best registration package marks a turning point for the band and their team, and honors their dedication to the concept.

The BTS legacy has just scored a new milestone with the South Korean pop band and their team got their first Grammy at the 61st Annual Grammy Awards.

BTS & # 39; Love Yourself: Tear The album earned a nomination for the best recording package. The album, which reached number 1 on the Billboard 200 in May, marks the first recognition for the group and a huge turning point for the Korean music scene. The album is nominated alongside HuskyFox, which is listed on the list of official awards Love Yourself: Tear for "works of art". HuskyFox is a professional branding company in Seoul that, according to their website, aims to "build a relationship between brands and users by creating an identity through branded languages ​​and visual elements to experiment with design."

Love Yourself: Tear is nominated alongside St. Vincent & # 39; s Masseduction Mitski & # 39; s Be the Cowboy The Chairman & # 39 ; s The Offering and Foxhole & # 39; s Well Kept Thing .

As fans can testify, BTS & # 39; Love Yourself: Tear boasts some of the most beautiful album packs in recent years ̵

1; surpassing BTS's known commitment to prominent images in the packaging for stand out as some of the most impressive in the highly visual K-pop scene. Each of the three BTS series albums Love Yourself was available in four different versions, each of which boasted a series of conceptual photos. Tear distinguished himself by his soft color scheme with members distinguished by dark hair colors and sober and sober fashion, all in line with the themes of the album heartbreak and sadness.

The recognition by BTS (together with their artistic team) is a further confirmation of the importance of the larger teams that collectively collaborate to offer not only high quality music, but images and packaging of high level that coincide with those larger themes represented by music.

The nomination for BTS & # 39; Love Yourself: Tear marks an important moment of inclusion and appreciation for the emerging artists of South Korea, and is an important step in and attracting the & # 39; attention of the notoriously traditional Recording Academy.

At the 60th Annual Grammy Awards of 2017, there was a draw for the winner of the best album pack. Art directors Sasha Barr, Ed Steed and Josh Tillman won the award with the indie-rock artist Father John Misty for his album Pure Comedy (Deluxe) with Carlos Dussán , Juliana Jaramillo, Juan Felipe Martínez and Claudio Roncoli, the artistic directors work with the Colombian musician Magín Díaz in his album El Orisha de la Rosa .

While one of the most complicated award structures, the winners of the best album package are awarded to the accredited art director for the album in package categories, such as Billboard confirmed with The Recording Academy. The artist is not appointed unless they are also accredited as arts director. In the case of Father John Misty's page on Grammy.com, he is listed among his three nominations as a one-time winner for the best album package, since Tillman is the legal name of Father John Misty. Meanwhile, Magín Díaz is not listed as a Grammy.com winner, but HuskyFox now has an official Grammy.com nomination page.

 2019 Grammy Awards


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