BTS returned to the top of the Billboard Hot 1
“Dynamite” is also the only pure pop song of 2020 to top the Hot 100 for multiple weeks, joining Roddy Ricch’s “The Box”, Weeknd’s “Blinding Lights”, DaBaby and Cardi B’s “Rockstar” and “WAP by Megan Thee Stallion.” That “Dynamite” spent five consecutive weeks in the Hot 100 Top 2, largely thanks to digital sales, is a testament to the size, fervor and purchasing power of the BTS ARMY.
Some people have questioned the strategy used by BTS to return to number 1 this week. As the Twitter Billboard Charts noted that 52% of “Dynamite” sales this week came from the new remixes of “Bedroom”, “Midnight”, “Retro” and “Slow Jam” released on September 18th. Members of other music fandoms have used this fact to argue that this week BTS had “cheated” themselves to number 1 or that their success on the charts was somehow illegitimate. BTS fans, in response, noticed the absurdity of criticizing a band for being at the top of a music chart … by selling music.
These petty accusations are common depressing on Stan Twitter and often reveal the selective memory of fandoms. Conveniently, every artist besides their favorite seems to be playing the charts at any given time. However, although critics of BTS may not approve of the group selling the most remixes of “Dynamite” to boost its chart performance, they can never accuse the group of packing digital downloads with physical editions that don’t ship for months or bundling trace it with irrelevant merchandise like sweatpants, lollipops and condoms. (Seriously.)
The truth is, BTS didn’t “cheat” their return to # 1 on this week’s Hot 100. They simply beat every other artist at their own game.
You don’t have to look far to see other artists who have played this game to their advantage. Take Harry Styles, who gave his slow-burning hit “Adore You” a last-minute boost to # 1 in early August by releasing three physical / digital singles bundles, two new music videos, and discounting the download for 69 cents. during the same monitoring week. Or Travis Scott and Kid Cudi, who blasted “The Scotts” in its # 1 debut with the help of “15 physical configurations,” according to Scoreboard. (The track dropped to number 12 in its second week, proving that remaining number 1 is a very different battle than reaching number 1.)
Speaking of remixes: Perhaps BTS critics have forgotten about Lady Gaga and Ariana Grande’s “Rain on Me,” which was available at various points for streaming and purchase in its original form, as instrumental, and as a remix of Purple Disco Machine and Ralph Rosario. That’s not to mention Doja Cat’s “Say So” and Megan Thee Stallion’s “Savage”, both of which came in first place thanks to high profile remixes with Nicki Minaj and Beyonce, respectively.
People who accused BTS of releasing too many versions of “Dynamite” may also have forgotten about Taylor Swift, who has released 16 physical deluxe editions and a variety of merchandise bundles of her latest # 1 album, Folklore. Swift also boosted her recent # 1 single, “Cardigan,” by selling a limited edition vinyl single that included the song’s original voice memo and releasing a “candlelit cabin” version of the song for purchase and delivery. streaming.
And of course, no roundup of whimsical Hot 100 antics would be complete without a salute to Drake, who has reportedly recruited dancers and social media influencers Toosie, Ayo & Teo and Hiii Key to create dance moves for his “Toosie Slide.” “and show off them across their social media platforms, creating a viral dance challenge for a song that wasn’t even out.
Have you already spotted the trend? Basically every superstar the artist dives into their bag of tricks to climb the Billboard Hot 100 and Billboard 200. It’s just a matter of choosing to remix their songs, pair their music with various merchandise, or hire influencers to design a viral social media challenge . It can be credibly argued that artists and fans attach too much importance to a # 1 album or single and that industry-wide pressure forces artists to do ridiculous stunts to inflate sales, thereby reducing the integrity of the charts. But if so, you can’t choose which artists to criticize.
Every pop star is competing for the same prize, a No. 1, and the most experienced artists with the most fans take the gold home. Fans will choose how they want to spend their money, no matter how much critics complain, and the numbers for “Dynamite” speak for themselves. BTS have learned to play and there are far worse ways to win than to sell your music.