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Bud Light debuts large nutrition label on packaging



Beer drinkers can not claim blissful ignorance for much longer.

Starting next month, Bud Light packages will have important labels showing the calories and ingredients of beer and the amount of fats, carbohydrates and proteins in one serving.

Bud Light is likely to be the first of many to make the move. The labels are not legally obligatory, but the main breweries have agreed in 201

6 to voluntarily disclose nutritional information on their products by 2020.

THE VICE SHERIFF BUYS LITTLE GIRLS 'BIRTHDAY AFTER HIS HAVE BEEN DESTROYED IN AUTO CRASH [19659006] Many brands, including Corona Light, Guinness, Heineken and Coors Light, already have calories and other nutritional information on their bottles or packs. But it is small, or hidden at the bottom of the six-pack, and the ingredients are not listed.

Bud Light went with a large black and white label, similar to the one requested by the United States. and Drug Administration on packaged foods. At the top, Bud Light lists its four ingredients: water, barley, rice and hops. Below, show the calories in a 12-ounce bottle or can (110) and other facts. Bud Light contains 2% of the recommended daily amount of carbohydrates, for example.

"We want to be transparent and give people what they are used to seeing," said Andy Goeler, Bud Light's marketing vice president. [19659006] TACO BELL PROPOSES TO TEST THE VEGETARIAN MENU THIS YEAR

The individual bottles and cans of Bud Light will not have complete labels, but will continue to have some nutritional information printed in small print.

Goeler said that brand research shows that young drinkers in particular want to know what's in their beer.

"They grew up really in tune with the ingredients," he said.

Goeler said he did not know when other brands owned by Bud Light Anheuser-Busch – including Michelob and Stella Artois – would adopt larger nutrition labels.

But the question is: will these labels make the difference in the choices consumers make? At least one study suggests they will not do it.

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Researchers at Cornell University and Louisiana State University followed what happened when diners were given menus with calorie counting. He discovered that customers who knew calorie counting ordered low-calorie starters and appetizers, but calorie counting had a minimal impact on drink and dessert orders.

John Cawley, professor of economics at Cornell and one of the authors of the study, the diners seemed to respond more to information they did not already know. They were probably surprised by the calories in some appetizers, for example, but they already knew the general range for a glass of beer or wine.

Cawley said he is saying that a light beer would be the most immediate on its ingredients and nutritional information. Budweiser, Bud Light's brother, has 35 extra calories and four grams more carbohydrates, according to the brand's website.

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Ultimately, the biggest changes could come from the manufacturers themselves, not from consumers, Cawley said. Because nutrition labels were first requested in the early 1990s, companies have tried to look healthier or remove questionable ingredients such as trans fats.

"This is actually the biggest public health victory," said Cawley.


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