Home / Business / Business Insider’s Biggest Advertising and Media Stories for August 10

Business Insider’s Biggest Advertising and Media Stories for August 10

Hello! Welcome to the August 10th Insider Advertising newspaper. I’m Lauren Johnson, Business Insider Senior Advertising Reporter. Sign up here to get this newsletter delivered to your inbox every day of the week. Send me your comments or suggestions to ljohnson@businessinsider.com

A quick reminder that applications for our next list of marketing-tech executives are expected by Friday.

Today’s news: WarnerMedia’s shock, how TikTok influencers make money, AT&T and Amazon’s marketing cuts reduce marketing spend.

Robert Greenblatt WarnerMedia

Robert Greenblatt of WarnerMedia

Courtesy of WarnerMedia

Three of WarnerMedia’s top executives are coming out in the midst of a major change following the launch of HBO Max. Read the full memo from CEO Jason Kilar.

  • WarnerMedia’s new CEO Jason Kilar made changes on Friday to shake the media firm’s leadership, Ashley Rodriguez reported.
  • Bob Greenblatt, president of WarnerMedia Entertainment and Direct-to-Consumer; Kevin Reilly, HBO Max content manager and president of TNT, TBS and TruTV; and Keith Cocozza, executive vice president, marketing and corporate communications, are leaving the company.
  • Ann Sarnoff will oversee the expansion of WarnerMedia’s Studios and Networks group, and HBO Programming President Casey Bloys will take responsibility for content for HBO Max, TNT, TBS and TruTV.

Read the full story here.


Addison Rae


TikTok influencers reveal how they’re making money in 2020 despite the app’s paltry monetization features

Read the full story here.

John Stankey

AT&T CEO John Stankey

John Lamparski / Stringer

The third largest advertiser in the US just fired a portion of its consumer marketing team

Read the full story here.

Jeff Bezos

Jeff Bezos, CEO of Amazon


Amazon’s record profits last quarter would have been impossible without an accounting change and a huge spending cut. This raises questions about future earnings growth.

Read the full story here.

Other stories we are reading:

Thanks for reading and see you tomorrow! You can contact me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

– Lauren

Source link