Facebook declined to comment, but highlighted recent announcements about what it is doing to limit the reach on its platform of groups that support violence and its efforts to protect the US election in November.
With 188 million followers, Kardashian West is one of the most influential people on Instagram, and support from her and other big names for the boycott saw Facebook’s stock slide into after-sales trade on Tuesday to end. They fell 1.7% before the market opened on Wednesday.
The organizers behind “#StopHateforProfit”, including civil rights groups such as Anti-Defamation League, NAACP, and Color Of Change, had previously run a campaign that led hundreds of brands and nonprofits to participate in a Facebook advertising boycott in July.
Ashton Kutcher, Mark Ruffalo, Kerry Washington, Rosario Dawson, Jamie Foxx, and Sacha Baron Cohen were among about two dozen Hollywood stars and celebrity influencers backing the campaign, organizers said.
DiCaprio said he stood with civil rights groups to call on “all Instagram and Facebook users to protest the amplification of hatred, racism and undermining democracy on those platforms.”
Facebook, which earned nearly $ 70 billion in ad revenue last year, is facing a showdown over what critics call indefensible excuses to amplify divisions, hatred and misinformation on their platforms.
“We are fast approaching one of the most important elections in American history,” the organizers said. “Facebook’s uncontrolled and vague ‘changes’ are falling dangerously below what is needed to protect our democracy.”
The movement also criticized Facebook’s handling of online material ahead of the shootings in Kenosha, Wisconsin last month. Chief Executive Mark Zuckerberg said the company made a mistake in not first removing a page belonging to a militia group demanding the entry of armed civilians into the city. The page was only deleted after an armed teenager killed two people after violent protests sparked by the police shooting of Jacob Blake, who is Black.