When the American adventurer Colin O & # 39; Brady set out to become the first human to cross Antarctica alone, without the help of refueling or any kite collecting the wind, he knew that a special energy bar would have been decisive for its success.
Packed in his 400-pound sled, there were hundreds of 1,250-calorie "Colin Bars" that served as the main support for the trip. He would start the day with a little oatmeal and finish with a freeze-dried dinner, but the Colin Bars – made by the nutritional company Standard Process – were what kept him alive for 54 days while he was on the skiing, fighting the icy winds and freezing ̵
"I have a little bit of calories at both ends – in the beginning, at the end of the day – but they are the most important calories I have in my sled," he told Business Insider O & # 39. Brady before he started his journey of 932 miles down the world.
On day 13 of his trip, O & # 39; Brady told his followers on Instagram, "I eat about 500 calories of bar value every 90 minutes when I stop taking a 5 minute break." When the trip ended, O Brady had lost around 20 pounds.
To know more : An American explorer became the first person to cross Antarctica alone and without help, ending with an "ultramarathon": the photos show his spectacular journey of 932 miles
Now that O & Brady broke the record and returned to safety in the United States, he stopped by the Business Insider office for a chat. His wife and business partner, Jenna Besaw, brought some samples of Colin Bar to taste.
The bar is extremely rich in fats: built from a base of coconut oil, it also includes nuts, seeds and cocoa powder.
The people in our office were a bit hazy to try the bar at first. Can a snack made to withstand sub-zero temperatures and feed an athlete who burns 7,000 calories or more every day, maybe tastes good?
None of us dared to swallow a bar full of 1,250 calories, but once tasted some small pieces, the most common reaction was: "Hey, not so bad".
"I would eat it," said scientist Peter Kotecki with a shrug.
Some said they tasted hints of cranberries, dates and pistachios. Others have complained about the sandy texture of the bar, similar to a protein shake or Power Bar, and have noticed an unpleasant aftertaste.
Not wanting to risk creating an energy bar for O & # 39; Brady, the Standard Process did a series of tests on him to determine which foods could trigger an inflammatory response in his body.
The results led them to leave out peanuts, oranges and flax seeds, doubling instead on coconut oil and dried fruit as blueberries, as reported by Outside Magazine.
There was a problem eating the bar in our balsamic temperature-controlled office: the oily bars glistened swiftly with fatty sweat, making them look rather unappetizing.
Of course, it is important to remember that Standard Process did not develop the bar for the kind of people in our office, who spend their days at hot desks and dry at 40.7128 ° N of latitude.
The Colin Bar was built for a single boy, in a cold and dry place. But even now, O Brady does not complain about food.
"He still does not care," he said.