Home / Entertainment / Disney’s $ 30 “Mulan” plan will be a litmus test for the entire film industry

Disney’s $ 30 “Mulan” plan will be a litmus test for the entire film industry



multiple delays of the theatrical version of his live movie “Mulan” sparked a broad debate about whether Disney would put the film directly on its Disney + service, we finally have an answer: Yes. “data-reagent =” 16 “> After numerous delays in the release The theatrical performance of his live film “Mulan”

; sparked a broad debate about whether Disney put the film directly on its Disney + service, we finally have an answer: Yes.

Q3 earnings call on TuesdayDisney has announced that “Mulan” will forego a lavish theatrical version and will arrive at Disney + on September 4 with a $ 29.99 fee, which adds to the Disney + subscription fee of $ 6.99 per month. Existing Disney + subscribers will have to pay $ 29.99 to watch “Mulan”, but it’s a digital purchase, not a rental; the film will live in their Disney + library for repeated views. “data -eagid =” 17 “> At the company’s request for Q3 earnings on Tuesday, Disney announced that” Mulan “will forego a lavish theatrical version and will arrive on Disney + on September 4 for a $ 29.99 commission, which adds to the Disney + subscription fee of $ 6.99. Existing Disney + subscribers will have to pay $ 29.99 to watch “Mulan”, but it’s a digital purchase, not a rental; the movie will live in their Disney + library for repeated visions.

“Trolls World Tour” released as a $ 20 digital rental, which grossed more in the rent in three weeks than the first film “Trolls” made in theaters in five months. Spectators voluntarily paid $ 20 for a one-time rental; “Mulan” costs $ 10, but it’s a purchase. And Disney will continue to put “Mulan” in some theaters in markets where Disney + hasn’t launched (think China). “Data-reagid =” 22 “> The heavy $ 30 fee raised eyebrows in the beginning, but Universal was hugely successful in April and released” Trolls World Tour “as a $ 20 digital rental, increasing in three weeks of rent compared to the first “Trolls” movie made in theaters in five months. Spectators voluntarily paid $ 20 for a one-time rental; “Mulan” is $ 10 more expensive, but it’s a purchase. And Disney will put still “Mulan” in some theaters in markets where Disney + has not launched (think China).

Disney’s chief executive officer, Bob Chapek, has been careful to warn about the earnings call, “We are looking at” Mulan “as a one-off instead of saying that there are some new corporate window designs that we are looking into.”

That specific comment is a direct appeal to film operators like AMC, who were furious after what Universal did with “Trolls World Tour”. (AMC has threatened not to show Universal films in the future.)

dominated the 2019 box office thanks to Marvel movies, including “Avengers: Endgame”, which outperformed “Avatar” as the most profitable box office movie ever. “Black Widow” tells the origin story of Scarlett Johansson’s character, Natasha Romanoff, a member of the Avengers. “Data -eagid =” 25 “> But the” Mulan “plan is just a” one “until it is. If it works, Disney could do it again, perhaps almost immediately, with the Marvel movie” Black Widow “, which was also delayed until the theatrical release in November and could end up as a Disney + rental. Disney dominated the 2019 box office thanks to the Marvel movie, including “Avengers: Endgame”, which outperformed “Avatar” as the movie at most sunken box office ever. “Black Widow” tells the origin story of Scarlett Johansson’s character, Natasha Romanoff, a member of the Avengers.

quotes a Disney + saying, “We worked hard not to be one-off.” “Data -eagid =” 26 “> And Julia Alexander from The Verge technical site quotes a Disney + saying, “We worked hard not to be one-off.”

A hand sanitizing station set up for the European premiere of “Mulan” in London on March 12, 2020. The first was canceled due to the coronavirus. REUTERS / Henry Nicholls

Disney’s “Mulan” move says a lot about its streaming strategies.

priority number one“. Disney + now reaches 60.5 million paying subscribers and Disney has a total of 100 million subscribers on Disney +, ESPN + and Hulu. On Tuesday, he announced that he will launch another streaming service outside the United States, under the Star banner, which he acquired in the Fox contract. “Data -eagid =” 39 “> To begin with, openly reaffirms what President Bob Iger said last a year before Disney + was ever launched: direct consumer business (ie streaming) is now the” priority the company’s number one “. Disney + now reaches 60.5 million paying subscribers and Disney has a total of 100 million subscribers on Disney +, ESPN + and Hulu. Tuesday announced that it will launch another streaming service outside the United States, under the Star banner, which he acquired in the Fox affair.

The “Mulan” plan also shows that Disney is willing to do what Warner Brothers (or at least director Christopher Nolan) is unwilling to do with “Tenet”, which is still slated for theatrical release on September 3rd before you become digital. And even if Warner Bros. won’t do it with “Tenet”, if Disney collects large commissions from “Mulan”, other studies will be more likely to consider the direct path to digital in the future, even after the pandemic.

The success of Disney streaming is the only reason the stock closed 8.8% higher on Wednesday even though the company lost $ 4.7 billion in its third quarter (posted an 8-cent non-GAAP profit per share thanks to deferred payments at sports championships). Revenue in the theme park division has decreased by 85% devastating since the third quarter of 2019 due to the pandemic, many of its parks remain closed, its cruise lines remain closed and the filming of many new projects has been delayed.

Disney’s streaming earnings are leading the stock. If the pandemic has been around for many more months, look for some other Disney publications to follow the “Mulan” recipe.




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