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Dollar General will open new stores targeting wealthier shoppers

The company is launching its first two Popshelf stores in Nashville in the coming weeks and plans to open another 30 by the end of next year.

The new stores are opening at a difficult time for retailers, especially brick-and-mortar stores that were forced to close during the pandemic. But Dollar General was well positioned as a business shop at a time of economic uncertainty for millions of Americans.

The discount chain of more than 16,000 stores saw sales in stores that have been open for at least a year jump 18.8% during the second quarter, which ended on July 31. The company noted that it “continued to experience high demand in its stores”

;. The company’s stores, deemed essential, remained open during the pandemic.

The new stores feature a range of home and beauty items, most of which will be priced around $ 5. The company said the Popshelf stores cater to women in suburban areas earning between $ 50.00 and $ 125,000 a year.

Popshelf customers can expect to find “amazing offers” alongside seasonal specials and limited-time items, the company says. Each store will be approximately 9,000 square feet, making them larger than Dollar General’s regular convenience stores.

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