Cosmetic giant Estee Lauder is paying NASA $ 128,000 for a product photo shoot aboard the International Space Station.
Bloomberg reports that the company will pay the space agency to fly 10 bottles of its Advanced Night Repair skin serum to the orbiting space station on a freight run that will depart Virginia on Tuesday and dock on Saturday.
Once the product is on board, astronauts will be tasked with taking photos of the serum product floating in the dome module, which has sweeping panoramic views of Earth and space.
NASA charges a “professional rate” of $ 17,500 per hour for astronaut time.
Estee Lauder says she plans to use the resulting photos on social media, where she’ll see quite a bit of reach – around 4 million people follow the brand on Instagram alone. One of the bottles will also be auctioned for charity after he returns from his space trip in the spring.
NASA announced in June 2019 that it was opening the ISS to both space tourists and commercial activities “so that US industry innovation and ingenuity can accelerate a thriving commercial economy in low earth orbit.” Estee Lauder’s upcoming photoshoot will be the second commercial product to be launched as part of the new push.
“We are thrilled to once again strengthen our leadership as the first beauty brand to go into space,” says Stéphane de La Faverie, president of the Estee Lauder group.
Image credits: Header illustration created with photos by Estee Lauder and Don Pettit / NASA