A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on large companies to pause advertising on Facebook, citing the “repeated failure. of society in significantly addressing the vast proliferation of hatred on its platforms. “
In a statement made to CNN on Friday, Carolyn Everson, vice president of Facebook’s global corporate group, responded by saying, “We deeply respect the decision of any brand and remain focused on the important work of removing the hate speech and providing I vote critical. Our conversations with marketing experts and civil rights organizations talk about how together we can be a force for good. “
The outdoor clothing brand added that it will donate the money it would spend on Facebook and Instagram advertisements to “build more inclusive outdoors.”
Ben & Jerry’s
“We ask Facebook, Inc. to take the clear and unequivocal actions required by the campaign to prevent its platform from being used to spread and amplify racism and hatred.”
Beam Suntory – the company behind Jim Beam, Maker’s Mark and other spirits – said on Sunday which will join Facebook’s #StopHateForProfit boycott.
In a statement, Beam Suntory said it will pause all Facebook and Instagram advertising for the month of July – and hinted that it could last longer.
“We support what is right and support everyone who is engaged in the fight against hatred, racism and prejudice,” says the statement. “We hope this collective action will help catalyze positive changes and responsibilities and we will evaluate our advertising approach beyond July, pending Facebook’s response.”
Coca-Cola is pausing all advertising on social media, not just on Facebook, “for at least 30 days” starting in July, the company said on Friday.
Dashlane, who is a password manager, has pledged to publish advertisements for at least the month of July, said company CMO Joy Howard in a blog post on the company’s website on Monday.
Howard hinted that the boycott could extend further.
Howard invited CMOs from other tech companies to participate in the boycott.
The company has not indicated, like some others, whether their suspension could last longer.
The candy-making company announced Friday that it is joining the boycott, even after Facebook CEO Mark Zuckerberg went live on Friday to meet the public backlash.
In addition to taking part in the one-month break in July from advertising on Facebook, the company said it “will cut our spending on Facebook and their platforms, including Instagram, by a third for the rest of the year.”
“We don’t believe Facebook is actually handling violent and divisive speeches on its platform,” said the company. “Despite Facebook’s repeated claims to take action, we have not seen significant changes. Earlier this month we informed Facebook that we were unhappy with their stance on hatred. … Hopefully Facebook will act and make it become a safe space for our consumers to communicate and collect. As a company, we support the values of solidarity and inclusion and are resolute in our commitment to make a difference and be part of a positive change “.
The American automaker division said Friday that it will join the boycott, extracting its marketing from Facebook and Instagram.
The decision marks the first automaker to sign the campaign.
“For the month of July, the American Honda will hold back its advertising on Facebook and Instagram, choosing to oppose people united by hatred and racism,” the company said in a statement. “It is an alignment with the values of our company, which are based on human respect”.
Known for its iconic backpack brand, JanSport announced on Friday that it would no longer advertise with Facebook and Instagram for the month of July.
It is the second brand owned by VF Corp. to join the #StopHateForProfit campaign, a week after The North Face also announced that it would withdraw the ads from Facebook and Instagram.
The clothing company behind the Levi’s and Dockers brands announced on Friday that it would pause all ads on Facebook and Instagram as part of the campaign.
Magnolia Pictures became the first Hollywood studio to join the boycott against Facebook on Tuesday.
The studio behind films like “Food, Inc.” and “Man on Wire” said it would stop advertising on Facebook and Instagram immediately at least by the end of July.
Patagonia, another outdoor clothing brand, posted the advertisement on Facebook and Instagram on Sunday as part of the boycott.
“Given that companies across the country work hard to ensure that Americans have access to free and fair elections in the fall, we cannot stand up and provide resources to companies that contribute to the problem.”
The company said it supported the campaign and that the profits from the social media network are not worth “promoting hatred, bigotry, racism, anti-Semitism and violence”.
The north face
“We’re in,” tweeted The North Face on Friday. “We are out of @Facebook #StopHateForProfit.”
North Face’s commitment applies to Facebook-owned Facebook and Instagram advertisements, the brand said in a note, although it will continue to create organic content on Instagram.
Craig Hodges, a spokesman for The North Face parent company, VF Corp, said that several other brands in the company’s portfolio are “considering” the footsteps of The North Face. VF Corp also owns Dickies, Vans, Timberland and Smartwool, among others. For the year ending March 31, VF Corp spent $ 756 million on advertising.
“The North Face is stopping all activities and advertising paid by the United States with Facebook until stricter policies are put in place to prevent racist, violent or hateful content and misinformation from circulating on the platform,” the statement said.
Outdoor equipment retailer REI joined The North Face shortly after the announcement of the Facebook boycott.
Starbucks did not report that it was formally joining the boycott of the #StopHateForProfit ad. However, the company said the moratorium would coincide with internal discussions on stopping hate speech, as well as dialogue with advertising partners and civil rights organizations.
“We believe in bringing communities together, both in person and online, and we are against hate speech,” said Starbucks in the statement. “We believe that more needs to be done to create welcoming and inclusive online communities and we believe that both business leaders and policy makers need to come together to influence real change.”
Upwork, which is a recruiting company, followed in the footsteps of The North Face and Patagonia on Friday.
Unilever said it would push US advertising from Facebook, Instagram and Twitter because of “division and hate speech” concerns.
The commitment will last at least until the end of 2020, the company said in a note on its website.
“Continuing to advertise on these platforms right now would not add value to people and society,” the note says. He added: “The complexities of the current cultural landscape have placed a renewed responsibility on brands in learning, responding and acting to guide a reliable and safe digital ecosystem”.
Unilever, whose brands include Dove, Breyers, Hellmann’s, Knorr and Lipton, among others, said it would redirect its advertising dollars to “other media” in the United States.
In a statement in response to Unilever’s decision, Twitter said it was “respectful” of advertisers’ decisions.
Facebook did not immediately respond to a request for comment.
Telecommunications giant Verizon said Thursday that it is attracting its advertising from Facebook, in what may be the biggest brand yet to be part of the #StopHateForProfit boycott.
“We are pausing our advertising until Facebook is able to create an acceptable solution that puts us at ease and is consistent with what we have done with YouTube and other partners,” said John Nitti, Chief Media Officer of Verizon, in a statement to CNN.
Verizon previously tore its YouTube advertisement out of hate speech, citing the safety standards of the Verizon brand.
Verizon’s announcement on Thursday suggests that his boycott could last much longer than that of other companies that have joined the campaign organized by civil rights groups.
This list will be updated.
CNN’s Donie O’Sullivan, Rishi Iyengar, Michelle Toh, David Goldman, Leah Asmelash and Clare Duffy contributed to this report.