Home / Business / Facebook boycott: these are the companies that advertise on the site’s hate policies

Facebook boycott: these are the companies that advertise on the site’s hate policies

A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on large companies to pause advertising on Facebook, citing the “repeated failure. of society in significantly addressing the vast proliferation of hatred on its platforms. “

In a statement made to CNN on Friday, Carolyn Everson, vice president of Facebook’s global corporate group, responded by saying, “We deeply respect the decision of any brand and remain focused on the important work of removing the hate speech and providing I vote critical. Our conversations with marketing experts and civil rights organizations talk about how together we can be a force for good. “


7;s what we know about the companies that joined the boycott.


“With immediate effect, we will stop our global advertising with @Facebook and @instagram until at least the end of July in support of the #stophateforprofit campaign”, Arc’teryx he said in a tweet Tuesday.

The outdoor clothing brand added that it will donate the money it would spend on Facebook and Instagram advertisements to “build more inclusive outdoors.”

Ben & Jerry’s

The ice cream company released a statement Tuesday claiming to support NAACP, Color of Change, ADL “and everyone who asks Facebook to do more to prevent its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence and undermine our democracy. “
“Starting July 1, we will pause all paid advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit campaign,” he added.

“We ask Facebook, Inc. to take the clear and unequivocal actions required by the campaign to prevent its platform from being used to spread and amplify racism and hatred.”

Beam Suntory

Beam Suntory – the company behind Jim Beam, Maker’s Mark and other spirits – said on Sunday which will join Facebook’s #StopHateForProfit boycott.

In a statement, Beam Suntory said it will pause all Facebook and Instagram advertising for the month of July – and hinted that it could last longer.

“We support what is right and support everyone who is engaged in the fight against hatred, racism and prejudice,” says the statement. “We hope this collective action will help catalyze positive changes and responsibilities and we will evaluate our advertising approach beyond July, pending Facebook’s response.”


Coca-Cola is pausing all advertising on social media, not just on Facebook, “for at least 30 days” starting in July, the company said on Friday.

“It will take some time to reassess our advertising standards and policies to determine if reviews are needed internally and what we should expect from our social media partners to rid the platforms of hatred, violence and inappropriate content,” the statement said. “We will let them know that we expect more responsibility, action and transparency from them.”


Dashlane, who is a password manager, has pledged to publish advertisements for at least the month of July, said company CMO Joy Howard in a blog post on the company’s website on Monday.

Howard hinted that the boycott could extend further.

“It is clear that Facebook is all talkative and will not take responsibility for its role in surveillance capitalism from a sense of moral duty,” Howard wrote. “They’ll just say what they make money say. It’s time for us to put our money where their mouth is.”

Howard invited CMOs from other tech companies to participate in the boycott.

Eddie Bauer

Eddie Bauer, an outdoor clothing brand, said in a statement on Twitter which would block paid advertising on Facebook and Instagram until the end of July.

The company has not indicated, like some others, whether their suspension could last longer.

Eileen Fisher

The clothing the company said Wednesday will pause paid advertising on Facebook and Instagram during the month of July.
“By holding onto our advertising dollars, together we can ask Facebook to take significant steps to create a safer platform for all communities” he said in a tweet.


The candy-making company announced Friday that it is joining the boycott, even after Facebook CEO Mark Zuckerberg went live on Friday to meet the public backlash.

In addition to taking part in the one-month break in July from advertising on Facebook, the company said it “will cut our spending on Facebook and their platforms, including Instagram, by a third for the rest of the year.”

“We don’t believe Facebook is actually handling violent and divisive speeches on its platform,” said the company. “Despite Facebook’s repeated claims to take action, we have not seen significant changes. Earlier this month we informed Facebook that we were unhappy with their stance on hatred. … Hopefully Facebook will act and make it become a safe space for our consumers to communicate and collect. As a company, we support the values ​​of solidarity and inclusion and are resolute in our commitment to make a difference and be part of a positive change “.


The American automaker division said Friday that it will join the boycott, extracting its marketing from Facebook and Instagram.

The decision marks the first automaker to sign the campaign.

“For the month of July, the American Honda will hold back its advertising on Facebook and Instagram, choosing to oppose people united by hatred and racism,” the company said in a statement. “It is an alignment with the values ​​of our company, which are based on human respect”.


Known for its iconic backpack brand, JanSport announced on Friday that it would no longer advertise with Facebook and Instagram for the month of July.

It is the second brand owned by VF Corp. to join the #StopHateForProfit campaign, a week after The North Face also announced that it would withdraw the ads from Facebook and Instagram.

“Contact us with @Facebook. We are with @NAACP and @ADL at #StopHateforProfit”, the brand he said in a tweet. “JanSport will stop advertising on @Facebook and @instagram for the month of July and join the fight for stricter policies that prevent racist, violent and hateful content from proliferating on these platforms.”

Levi Strauss

The clothing company behind the Levi’s and Dockers brands announced on Friday that it would pause all ads on Facebook and Instagram as part of the campaign.

“We are expressing our concern about Facebook’s inability to block the spread of misinformation and hate speech on its platform,” said Levi Strauss in a statement. “We believe this inaction fuels racism and violence and also has the potential to threaten our democracy and the integrity of our elections.”

Magnolia Pictures

Magnolia Pictures became the first Hollywood studio to join the boycott against Facebook on Tuesday.

The studio behind films like “Food, Inc.” and “Man on Wire” said it would stop advertising on Facebook and Instagram immediately at least by the end of July.

“We are looking for significant changes on Facebook and the end of their amplification of the hate speech”, the company said in a tweet.


Patagonia, another outdoor clothing brand, posted the advertisement on Facebook and Instagram on Sunday as part of the boycott.

“From secure elections to a global pandemic to racial justice, the stakes are too high to lag behind and let the company continue to be complicit in spreading misinformation and stirring up fear and hatred,” Patagonia said in a series of tweets.

“Given that companies across the country work hard to ensure that Americans have access to free and fair elections in the fall, we cannot stand up and provide resources to companies that contribute to the problem.”

The company said it supported the campaign and that the profits from the social media network are not worth “promoting hatred, bigotry, racism, anti-Semitism and violence”.

The north face

The North Face outdoor clothing brand was the first major company to join the boycott Facebook (FB).

“We’re in,” tweeted The North Face on Friday. “We are out of @Facebook #StopHateForProfit.”

North Face’s commitment applies to Facebook-owned Facebook and Instagram advertisements, the brand said in a note, although it will continue to create organic content on Instagram.

Craig Hodges, a spokesman for The North Face parent company, VF Corp, said that several other brands in the company’s portfolio are “considering” the footsteps of The North Face. VF Corp also owns Dickies, Vans, Timberland and Smartwool, among others. For the year ending March 31, VF Corp spent $ 756 million on advertising.

“The North Face is stopping all activities and advertising paid by the United States with Facebook until stricter policies are put in place to prevent racist, violent or hateful content and misinformation from circulating on the platform,” the statement said.


Outdoor equipment retailer REI joined The North Face shortly after the announcement of the Facebook boycott.

“For 82 years, we’ve put people above profits,” said the company in one Tweet. “We are publishing all the advertising on Facebook / Instagram for the month of July.”


The coffee chain said in a note that it intends to pause advertising for “all social media”.
The decision is likely to be a major blow to Facebook, where Starbucks (SBUX) he was the sixth largest advertiser on the platform in 2019, according to estimates from Pathmatics, a market information company. Last year, Starbucks spent approximately $ 94.8 million on Facebook advertising.

Starbucks did not report that it was formally joining the boycott of the #StopHateForProfit ad. However, the company said the moratorium would coincide with internal discussions on stopping hate speech, as well as dialogue with advertising partners and civil rights organizations.

“We believe in bringing communities together, both in person and online, and we are against hate speech,” said Starbucks in the statement. “We believe that more needs to be done to create welcoming and inclusive online communities and we believe that both business leaders and policy makers need to come together to influence real change.”


Upwork, which is a recruiting company, followed in the footsteps of The North Face and Patagonia on Friday.

“The renovations are hitting the ad-free hatred break on Facebook in July. #StopHateForProfit,” the company tweeted.


Unilever said it would push US advertising from Facebook, Instagram and Twitter because of “division and hate speech” concerns.

The commitment will last at least until the end of 2020, the company said in a note on its website.

“Continuing to advertise on these platforms right now would not add value to people and society,” the note says. He added: “The complexities of the current cultural landscape have placed a renewed responsibility on brands in learning, responding and acting to guide a reliable and safe digital ecosystem”.

Unilever, whose brands include Dove, Breyers, Hellmann’s, Knorr and Lipton, among others, said it would redirect its advertising dollars to “other media” in the United States.

In a statement in response to Unilever’s decision, Twitter said it was “respectful” of advertisers’ decisions.

Facebook did not immediately respond to a request for comment.


Telecommunications giant Verizon said Thursday that it is attracting its advertising from Facebook, in what may be the biggest brand yet to be part of the #StopHateForProfit boycott.

“We are pausing our advertising until Facebook is able to create an acceptable solution that puts us at ease and is consistent with what we have done with YouTube and other partners,” said John Nitti, Chief Media Officer of Verizon, in a statement to CNN.

Verizon previously tore its YouTube advertisement out of hate speech, citing the safety standards of the Verizon brand.

Verizon’s announcement on Thursday suggests that his boycott could last much longer than that of other companies that have joined the campaign organized by civil rights groups.

This list will be updated.

CNN’s Donie O’Sullivan, Rishi Iyengar, Michelle Toh, David Goldman, Leah Asmelash and Clare Duffy contributed to this report.

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