All good things, and Farmville, it must end.
Zynga’s first major hit is setting on its original platform, Facebook. And remember when that was it a thing? The sequel to the free-to-play lifestyle simulator, Farmville 2, it’s still running on mobile, however, even though its core demographic is, let’s say, well outside the readers here.
Zynga’s support blog said so this morning FarmVillas it will close permanently by December 31, when Adobe will discontinue the distribution and support of the Flash Player used by the game for web browser versions. As a result, Facebook will stop supporting Flash games and hence bye FarmVille.
“We are aware that many of you have been with us since the beginning, helping to build an incredible global community of players over the years who have enjoyed this game as much as we have,”
Social games, as a genre and platform, took off in 2009, more or less over time FarmVille launched. According to AdWeek, that year it jumped to nearly 73 million monthly active users. At the time, that was 20% of Facebook’s installation base.
The social gaming craze peaked with Zynga’s $ 7 billion initial public offering in December 2011. By that point, many big game publishers had Facebook adaptations of their most recognizable franchises, most notably Electronic Arts. whose former president of EA Games (Frank Gibeau) has been Zynga’s chief executive since 2016.
Zynga’s stock plummeted after the first three months on the NASDAQ, but its latest stock price is actually more than half of the company’s all-time high.
Polygon reached out to Zynga for final numbers on its Facebook player base, but a company spokesperson said Zynga “doesn’t divide audience size by game.” But in 2013, the company released an infographic with a monthly tally of 40 million active players FarmVille 2.
Farmville was followed by a 2012 sequel FarmVille 2, also still available on mobile devices. Both became a mainstream craze and were often linked to sensational news about gaming addicted parents who otherwise would not have been typical gamers. Zynga has applied the suffix -Ville to many other lifestyle builders and sims that have since closed, including CityVille, CastleVille, ChefVille, FishVille it’s simply, The Ville.
Zynga said in-app purchases on the Facebook game will be available until November 17, when the payment system is closed. This means that refunds will also not be processed after that date. The game will remain playable until December 31, so anyone with credits left in the game should spend them before then.
“We are also working on fun game activities that will be announced shortly and designed to make up your remaining time FarmVille even more fun, ”Zynga said.
FarmVille 2: Escape from the country is FarmVille 2: Tropic Escape are still available for iOS and Android devices, and Zynga says they will soon be followed by FarmVille 3 on the same platforms.