A publicity boycott directed at Fox News presenter Tucker Carlson gained momentum following the emergence of a second pundit band of the ring wing using profane and disparaging language about women and minorities. On Thursday evening, two companies – Sheex bedding and AstraZeneca pharmaceutical company – added their names to a growing number of companies that took away their advertising.
Advertisers range from auto insurance companies to restaurants, many of which pulled support from Carlson's show when he made controversial immigration comments in December 2018. Top names include Farmer & # 39; s Insurance , Jaguar Land Rover, Red Lobster, IHOP and more. Media Matters For America, the left-wing media watchdog that emerged for the first time offensive recordings, had over 30 companies that had issued statements that supported the program. The remaining advertisers, including the progressive insurance and Bayer, are under pressure to follow the example.
Some advertisers have indicated that they would not advertise now or in the future, while other companies have made temperate statements that have left room for a return to the Fox News program. It is not clear how much money the combined scandals cost the conservative media company. Tucker Carlson Tonight grossed $ 97 million in ad revenue in the first six months of 201
Media Matters For America has mocked the release of more inflammatory audio discos, which are kindly granted by the calls that Carlson made to Bubba the shock-jock show of Love Sponge between 2006 and 2011. The deep dive revealed the records of Carlson defending a polygamist found guilty of rape of a minor. He also called "primitive" women and described Iraq as "a lousy place filled" with "primitive semi-literate monkeys". In other recordings, he questioned the darkness of former President Barack Obama and said that Martha Stewart's daughter was a "c * nt" who needed a "spanking".
Carlson, meanwhile, has refused to apologize or express contrition for his remarks. The day after the release of the first tapes, he appeared in his news program and thanked Fox News for his support during what he called a politically motivated attack orchestrated by left-wing critics and Twitter mobs.
"First, Fox News is behind us as it has been since day one," Carlson said. "Hardness is a rare quality in a television network and we are grateful, secondly, we always apologize when we are wrong and will continue to do so, this is what decent people do: they apologize, but we will never bow to it crowd, never, no matter what. "
He continued:" It is useless to try to explain how words were spoken as a joke, or taken out of context, or in any case have no resemblance to what you actually think, or would like for the country ".
Carlson was the last target of an advertising boycott in December 2018 when he said immigration "makes our country poorer, dirtier and more divided".