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Home / Technology / Google paid Apple almost $10 billion to continue as default search engine

Google paid Apple almost $10 billion to continue as default search engine



Revenue from Apple services grew substantially last year and is expected to continue to do so in 2019. But according to Goldman Sachs latest estimates, a huge fifth of the money generated by the business in 2018 came directly from Google. [19659002] This sharing translates into a figure somewhere between $ 9 and $ 10 billion and is directly related to the Internet giant's research efforts. At present, Apple is one of the largest channels of traffic acquisition for Google – accounting for about half of all mobile revenue – and to maintain these numbers the company pays a considerable sum to Apple every year

This payment guarantees that Google continues as a default search provider on iOS devices rather than a rival search engine. The downside of the deal is that Apple can keep pushing prices every year and if Google refuses to pay the amount, the Cupertino company can simply get closer to a rival like Microsoft and make Bing the engine default search.

Apple, such agreements are considered almost pure profit and, with the base of user installations of the ever-growing company, the iPhone giant can continue to raise prices every year, dramatically benefiting from its services.

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