Google has confirmed that it is killing its app of smart mess Allo and will focus instead on Messages, its Android messaging app.
Confused? It's normal: Google's messaging strategy is a disaster, and it's been for years. But it seems that the research giant is finally taking steps to change it.
"We have created Google Allo, an intelligent messaging app, to help you do more in chats and express yourself more easily," Google Vice President Matt Klainer explains. "At the start of this year, we suspended investments in Allo and brought some of its most popular features to Messages, such as Smart Reply, GIF and desktop support." Given the continuous momentum of the messages, we decided to stop support Allo to focus on Messages. "
Allo was announced along with a video messaging app called Duo on Google I / O 2016. As I noted at the time, it's" yet another " messaging, "whose logic seemed to be its availability on the iPhone. But with the change this week, it seems that Google no longer believes in being able to innovate in messaging on the rival platform.
Duo, as it turns out, will continue. And unlike Allo, Google claims to see "a strong involvement on both Android and iOS." So the company says that "we will continue to bring further quality improvements based on machine learning that make video calls with Duo simple and reliable." [19659002PerquantoriguardaHangoutsl'altravocepocochiaranellafamigliadiappdimessaggisticadiGoogleGoogleinprecedenzahaannunciatocheavrebbe"evolved"gliHangoutinHangoutChateHangoutsspecificiperleattivitàMacontinueràasupportarelepersonecheutilizzanoHangoutsfinoaquandoHangoutChateHangoutMeetnonsarannodisponibilianchepericonsumatori
Yes, Google continues with confusion. This is, as Google sees it, progress.
"We are excited about the progress we have made with our communication experience in recent years and are ready to take what we have learned from Allo and put it to work to make the messages even better," Klainer writes. "By focusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we focus on providing a simpler and more complete communication experience for all of you."
Tagged with Android messages, Google Allo, Google Duo, Google Hangouts