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Home / Technology / Google to simplify messaging strategy, will support only five messaging apps

Google to simplify messaging strategy, will support only five messaging apps



  Allo and Hangouts are leaving, but Hangouts Chat and Hangouts Meet are opening up to consumers.
Enlarge / Allo and Hangouts are going away, but Hangouts Chat and Hangouts Meet are opening up to consumers.

In a post on his official blog, Google presented a simplified messaging strategy for the future. In order to offer customers "a simpler and more unified communication experience", Google promised to support only five messaging apps in the future, down from the current suite of seven. To reduce to five apps, Google will stop Hangouts and Google Allo, while messages, Hangouts chat, Hangouts Meet, Duo and Google Voice will continue to be supported.

Google's announcement of its fivefold strategy comes soon after a 9to5Google report, which claimed Google Hangouts would stop in 2020. Google's Scott Johnston, a leading product of three of Google's seven messaging apps , he replied to the report on Twitter, calling him " shoddy reporting " and saying that "it's only half the story". While Google plans to close Hangouts eventually, Johnston said that Google is also opening two of its corporate messaging apps – Hangouts Chat and Hangouts Meet – to its consumer user base and Hangouts users will be switched to these two apps .

The blog post reiterated that "classic" Hangouts will eventually close while Hangouts Chat and Hangouts Meet will open, but Google will not turn off Hangouts until it can guarantee a smooth transition between apps. The post also announced that Allo, which had its development "suspended" at the beginning of this year in favor of Messages, will be closed in March 2019.

When they are closed, Allo and Hangouts will unite to Google Talk, Google Spaces, Google Wave, Google+ Messenger and Google Buzz in the graveyard of previous Google messaging apps.

Hangouts is Google's longest messaging service and has over a billion installations on Android alone. It is the only Google messaging service that supports instant messaging, text messages, video calls and voice calls, with customers on Android, iOS, the Web, inside gmail.com and on the desktop via a & quot; Chrome extension. With such a comprehensive and comprehensive feature set, Hangouts leaves little room for other Google messaging products. When Hangouts is closed, I think Google can better diversify its messaging user base through its five remaining apps.

"We are enthusiastic about the progress made with our communication experience in recent years," the company said. "By focusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we focus on providing a simpler and more complete communication experience for all of you."

The company failed to mention Google Voice in its blog post, but understandably, Google's complete stack of messaging can be hard to keep track of.


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