Shared electric scooters like those used by Bird and Lime are conquering more riders every day. But Harley-Davidson wants to show those pilots that they can do even better with the brand's next electric vehicles including electric scooters and H-D electric bikes.
Personal electric vehicles are taking over
Bird and Lime took over the nation last year when they launched the shared electric scooters.
Electric scooters are launched around cities on sidewalks where cyclists can rent them by the minute. Most rides cost only a few dollars and represent a more independent (and greener!) Urban transport method
While reactions have mixed and criticism is widespread, studies show that most Americans support the new form of transport [1
According to Harley-Davidson Vice President of Product Portfolio at an interview with CNN:  "It's a great opportunity. For the people who are using Bird and Lime today, how can we offer them a much better experience with a Harley-Davidson brand and lifestyle? "
And the answer probably still rests in more ambitious Harley-Davidson concept vehicles – Motorbikes and electric scooters light.
The two light electric wheels of Harley-Davidson
The most famous Harley-Davidson raid in the electric vehicle industry is its flagship LiveWire electric motorcycle.
Electric motorcycles are said to reach 140 miles (225 km) in radius in the city. It also has a top speed of 110 mph (177 km). The price tag is quite steep, but at $ 29,979.
But in addition to the upcoming LiveWire, Harley-Davidson has announced four other concepts of electric lighters to be released by 2022.
before you say "oh, sure, but when will we actually see some motion in the flesh?", Harley-Davidson has already shown two concepts. At the beginning of this year a light electric bike debuted similar to the minimalist CAKE Kalk and the electric scooter. They both performed in January at the 2019 X-Games in Aspen, where a couple of lucky pilots put the lightweight EVs to the test.
Along with these two bikes, Harley-Davidson also has an electric bicycle and a light electric motorcycle also in the works. These two have yet to be seen in something other than design renderings.
But with the important progress already made, Harley-Davidson seems committed to designing a new crowd of younger riders. These pilots are already proving very positive towards light personal electric vehicles like electric scooters. Now Harley-Davidson wants to hook them up with new flashy designs and high-performance two-wheeled electric vehicles.
This is not the first time Harley-Davidson has revealed their interest in a younger generation of bikers. To its credit, the company has been open to its goal of expanding the guide to younger and more urban drivers.
The average age of current Harley-Davidson customers is not getting younger. While not abandoning their ICE core-bikes, the American company has firmly focused on its electric bets to run years of declining sales.
But will a younger generation connect with Harley-Davidson's lighter electric bikes and scooters, designed to be easier to drive and do not require a driver's license? Remains to be seen.
We'd love to hear your thoughts about it. Let us know in the comments below.