Tonight, Elon Musk will take the stage of the Tesla design studio in Hawthorne, California, to present the Model Y, the latest model of his electric car manufacturer. So far, we don't know much about the Y, beyond the basics. It will be a small SUV. Obviously it will be completely electric. And it will be the fourth Tesla model currently on sale, which will complete what we will call four sexies or the Model S, the Model X, the Model 3 and the Model Y. (Ford holds the copyright of the name Model E , so "3" had to do.)
During the event, Musk will illustrate the car's specifications, special features and design features. Tesla will also offer test rides in the car, even if the past experience says that participants will not get behind the wheel: these cars are the first prototypes and the events are open bars. As a bonus, given the state of today's holidays, Musk told his Twitter followers that the event will come "with cake".
Adding an SUV to its lineup is a logical step for Tesla, which is constantly establishing itself as a mass-production carmaker and rejecting new battery-powered challenges from its more established competitors. Car buyers, particularly in America, are so in love with SUVs that both Ford and GM have recently announced that they will no longer build cars for the United States, focusing instead on SUVs, crossovers and pickup trucks. While the young autoproducer tries to attract new customers, it's smart to give people what they want.
This process began more than a decade ago with the Roadster, a two-seater sports car used to show that electric cars can offer convincing performance. (He stopped building the car in 2012, but he is preparing a renewed model to arrive next year.) The Model S sedan followed, and then the Model X, an SUV with room for seven. Those were luxury vehicles, often sold for $ 100,000 or more.
This changed with the Model 3, the small sedan that Tesla had promised for years as the car that would bring electric driving to the masses. It took Tesla a couple of years to make his way through "the hell of production" and get to a point where he can sell the car for the $ 35,000 long-promised price, which he only reached last month . And Tesla is coming out of two quarters in which it has made profits, a rare undertaking for the company.
So now it seems the perfect time for Musk to present his new baby, one destined to expand Tesla's appeal to even more customers.  How to watch
The revelation of the Y model is scheduled to begin at 20:00 Pacific Time tonight, although Musk has the habit of throwing things down a little later.
As with past events, Tesla will be streaming this live on its website. You can find it on https://livestream.tesla.com/, even if the page asks visitors to register with their name, email address and phone number, promising to send an invitation to watch "in the hours before l & # 39; event. "And if you manage to handle the wait (or you don't feel like staying past midnight or later depending on your time zone), you will probably put it on your YouTube page later.