Efforts of wireless carriers to acquire new customers
they are based on offers that sometimes seem good but do not always add to consumers. Still, those offers keep coming.
At this time Verizon, the largest airline, with 153 million dollars
customers, and T-Mobile, the third largest, with half of that number, are still inviting consumers to compare, contrast and (possibly) make a change.
Wednesday, Verizon cut the price of
his prepaid plans for $ 65 (from $ 75) for unlimited use, and offered some other new prices for a variety of plans.
But immediately after the Verizon agreement became known, T-Mobile unveiled its
unlimited prepaid plan, for only $ 50 a month, from an unlimited plan that previously cost $ 70.
This agreement is, yes, cheaper than Verizon's. The prepaid crowd is the most
part of the business sensitive to price, so that the discount may seem rather tempting.
It is also available for a limited time only, and T-Mobile does not say when it ends. And it
comes with some restrictions.
For example, T-Mobile finds in small print that the unlimited plan applies only to domestic use and warns that a "small fraction" of consumers who
use more than 500 GB per month "may notice reduced speeds" during "congestion" periods. The video typically flows at 480p.
Verizon's plan comes with less
restrictions, and it's not a limited-time deal.
Because it tries to be so different, T-Mobile calls itself "Un-Carrier" and boasts of a loose corporate style. A Fortune
The article on the 1
annoying overweight rates they have generated – forcing its biggest rivals to follow the example. "
His recently announced T-Mobile One plan, for example, offers unlimited conversations, text and data, unlimited
streaming, a sms agreement on flights, mobile hotspot data and free Netflix, among other features, at a price that Strategy Analytics analysis company said last week offers $ 1,550.71 in the year in
savings per line compared to competitors.
Offers like this keep T-Mobile attractive, especially for the most demanding users. It usually works well in urban areas, but is stubborn by a reputation for
service chatted in New York City and out in the hinterland, although the carrier worked to improve this perception.