Home / Technology / iPhone 12: Apple has finally set the date for the debut of its latest iPhone

iPhone 12: Apple has finally set the date for the debut of its latest iPhone


Angela Lang / CNET

This story is part of Apple event, our full coverage of the latest news from Apple headquarters.

Apple has set the date for the debut of its latest iPhone. The new device, it says it will be called the iPhone 12, it should include super-fast 5G wireless connectivity and a new iPad-inspired design, and it will be unveiled October 13 at 10am PT. (1pm ET, 6pm BST). There’s no official word on the price or release date yet, but here’s what the rumors are saying. Like Apple’s Worldwide Developers Conference and its September Apple Watch and iPad announcements, the iPhone event will be held entirely online. The event will be streamed via Apple’s website and here’s how to watch it.

Apple’s fall product launch this year is expected to spark a wave of upgrade purchases, analysts say, with fans saying The new 5G features of the iPhone and boxier look, similar to that of the iPad Pro. An “incredible” 53% of respondents plan to buy the iPhone this year, according to a survey by electronics dealer Decluttr. More flashy rivals – like Samsung Galaxy Z Fold 2, with its foldable display or Microsoft Surface Duo, with two screens integrated together: they offer new spins on the smartphone’s standard metal and glass frame. But most consumers will likely gravitate towards what they know.

And even if the new iPhone only offers some new bells and whistles Besides different exterior design, it will attract most of the attention. Here’s what else Apple might announce on October 13.

Apple’s invitation, which often has some clues, this time has an Apple logo inside circles with different shades of blue, orange and red. And there’s a pun: “Hi, speed”.

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Watch Apple play a pun on 5G.


This hasn’t stopped people from speculating on what other mysteries might be hidden in the invitation’s meaning. Apple is also expected to announce new over-ear headphones (AirPods Studio?) during the event, prompting some people to wonder if circles have anything to do with audio sounds. (Apple has removed competing headphones from his shop before the event.)

Apple has also included an augmented reality trick on its website, as with last month’s event, with circles on the invitation turning into floating spheres revealing the October 13th date.

Apple’s star of the show, however, is expected to be its new iPhones, which will replace the $ 799 iPhone 11, the $ 999. iPhone 11 Pro and the iPhone 11 Pro Max, which started at $ 1,099 when it launched in 2019. Pricing is expected to remain largely the same, but Apple is expected to update the devices’ features, including better cameras, faster chips, and the company’s latest software. iOS 14. There are also rumors about Apple could offer an iPhone 12 Mini, perhaps as a reaction to some people who complain that smartphones aren’t always pocket-sized. What the iPhone 12 probably won’t include is a Touch ID button, like the new iPad Air.

When Apple leaps into the 5G market, it should immediately be a big player. This year, according to Strategy Analytics, Apple will likely ship 50 million 5G iPhones, which would make it the second largest 5G provider in 2020 – and that would be in less than three months of sales. By comparison, Samsung shipped more than 6.7 million Galaxy 5G smartphones last year after that its first 5G phones hit the market in May.

Apple is expected to become the largest 5G phone provider in the world next year, Strategy Analytics said

A different iPhone launch

Apple hosting its event on the Internet isn’t the only thing that sets its iPhone announcement apart from those of previous years. The device will also arrive later in the year than usual, with analysts expecting a late October or early November launch for the new Apple phones. About a month after the typical iPhone launch, something Apple warned about in July when it acknowledged that new smartphones would arrive. “few weeks“later than normal.

Apple’s announcements will also overlap with Amazon’s rescheduled Prime Day shopping event, scheduled for October 13 and 14. Typically, that completely made-up holiday took place in July, but this year it was rejected due to the coronavirus pandemic.

Apple still held its annual September event, using it to announce new iPads, a new Apple Watch, and its new Apple One subscription service. The service combines its $ 5 per month Apple TV Plus, $ 10 per month Apple Music, $ 10 per month Apple News Plus, and $ 5 per month Apple Arcade gaming efforts.

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Silicon-powered Apple Macs: What to Expect


Aside from its new iPhones, Apple’s event may be the first time the company is showing its new computer, powered by the company calls Apple Silicon.

Apple hasn’t shared many details about its new chips, which will replace the Intel processors that Apple has relied on for 14 years with processors similar to the ones that power its iPhones, iPads and Apple TVs. Apple said it will continue to sell Intel-based computers for now, but the company said performance improvements, battery life, and easier connections with iPhones and iPads are driving the change.

“Hardware and software are critical to everything we do,” Apple CEO Tim Cook said when he announced the effort this summer. “It will take the Mac to the next level.”

However, people are likely to be more interested in the iPhone, and with good reason. Analysts say more and more that they expect this year’s update, with its new design and 5G wireless technology, to lead to much higher demand.

“Taking a step back, we believe iPhone 12 represents the most significant product cycle for Cook & Co. since the iPhone 6 in 2014 and will be another defining chapter in Apple’s growth story looking forward despite a spending environment. of softer consumers, ”Wedbush analyst Daniel Ives wrote in a note to investors soon after Apple’s announcement. Ives said he expects the iPhone 12 launch to be a “once in ten years” event, with or without the coronavirus.

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