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Jeep Grand Wagoneer owners could benefit from the customer loyalty program



There is a lot to be said about the return of the 2022 Jeep Wagoneer and Grand Wagoneer license plates. These two full-size SUVs aim to compete in the three-row luxury SUV segment, showcasing Jeep’s A-game in terms of technology, features and performance, among others.

While the vehicles themselves, most notably the Grand Wagoneer, already offer the ultimate in Jeep luxury, it appears the premium does not come with the actual car, but also during each buyer’s ownership experience.

Muscle Cars & Truck found that FCA has filed a trademark for the words “Wagoneer Client Services”. This was identified through the United States Patent and Trademark Office, filed on September 24, 2020 by the company.

According to the trademark application, Wagoneer Client Services is defined as:

Administration of a customer loyalty program that provides vehicle owner support, vehicle maintenance, access to events and competitions, merchandise discounts, vehicle rental and travel interruption coverage to customers after the purchase of an authorized vehicle.

That said, this brings Wagoneer and Grand Wagoneer on par with the current pillars of the luxury SUV segment offering customer-owned benefits.

It is not yet clear what exactly this Wagoneer customer service implies, but based on the description, it is a customer loyalty program that includes support, maintenance and discounts for owners. It also includes access to FCA-hosted events and competitions, as well as rental offers and travel interruptions during the period of ownership.

We will learn more about Wagoneer customer services, most likely before or during the launch of production vehicles, which is expected to take place in the summer of 2021. We will also see if the concept show car will vary greatly from its production skin but as advertised at the reveal, we will not surprised if they will be very similar.


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