Email continues to be a tempting target for entrepreneurs. After all, email is almost omnipresent, yet almost nobody loves the experience of using it.
June.ai today joins a long list of startups that seemed to change the way we use email, but this latest company is taking a different approach.
Co-founder and CEO Allie Sutton said the team does not consider the way people use email as a starting point, but rather the way people deal with communication and information flow in the complex. This led June to build a platform that does not necessarily replace e-mail, but is rather backward compatible with e-mail services.
Here's how it works:
First of all, June recognizes the difference between an e-mail conversation with another person and an e-mail from a brand, platform, etc. June separates these conversations into two separate mailboxes. For informational emails, such as "Your Amazon order has been shipped" and "Archive your flight", June places these messages in an easy-to-read feed.
Communication-based messages, on the other hand, are arranged in a mailbox that looks much closer to an iMessage or IM interface than an email interface. Conversations are also organized by people and not by threads or subjects, allowing users to have a clear view of their complete conversation story with an individual without worrying about particular threads. As part of this person-based organization, June also organizes files based on who sent them.
Another function of June is "gatekeeper", which allows users to quickly unsubscribe, approve or block new companies or people who send them e-mail [1
June works with some of the major email providers, including Gmail, Yahoo !, and Outlook.
Sutton said that adoption will be the biggest challenge.
"People have built the way they process emails," Sutton said. "Some in a few years and some for decades We have developed a more efficient way to process this information, but provide users with an explanation and enough information to adopt this new way of collecting and performing information communication is our biggest challenge We have to show that it is more efficient for them. "