“Finger Lickin ‘Good” was released at Kentucky Fried Chicken.
A new KFC sauce has replaced the fast food chain’s signature sauce, a KFC spokesperson confirmed to FOX Business.
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“KFC is always testing new products and evolving menu items to evaluate what resonates with consumers, and the new KFC sauce eventually phased out good finger-licking sauce in all US markets,”
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The “spicy, smoked” KFC sauce became available nationwide on Monday and is expected to be paired with the restaurant chain’s extra crunchy offerings, according to a press release released by KFC.
“When we decided to create a new exclusive dipping sauce, we went straight to the experts – our customers – to find out what made a sauce best-in-class for diving,” noted Andrea Zahumensky, chief marketing officer of KFC US. in a statement. “We ran 50 iterations and their response to this recipe was overwhelming!”
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Three other KFC sauces have been “revamped,” including classic ranch, honey barbecue, and honey mustard. The brand also introduced KFC Hot Sauce.
The end of KFC’s Finger Lickin ‘Good Sauce comes after the official break of the chain of the iconic slogan from which the sauce takes its name.
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In August, KFC said it would temporarily withdraw its 64-year-old “Finger Lickin ‘Good” slogan in response to the global coronavirus pandemic.
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“We are in a unique situation: having an iconic slogan that doesn’t quite fit the current environment,” said Catherine Tan-Gillespie, KFC’s global marketing manager, in a press release at the time. “As we discontinue the use of” It’s finger licking good, “we assure you that the food desired by so many people around the world is not changing at all.”
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KFC earned $ 260 million in the first half of 2020, according to unaudited operating results noted in YUM! Brands, Inc. second quarter earnings.