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Louis Vuitton is releasing a gold-studded visor to protect luxury shoppers from the coronavirus



Written by Alaa Elassar, CNN

Without the end of the coronavirus pandemic, it looks like the protective face is here to stay.

But who says he has to be a fashion killer?

Louis Vuitton is releasing a luxury visor designed to keep fashionistas both stylish and healthy during these uncertain times.

“The LV shield is a captivating headdress that is both elegant and protective,” said the French high fashion brand in a statement.

The shield changes from light to dark in sunlight, protecting the wearer from the sun. It also features gold studs engraved with the Louis Vuitton branding and an elastic band with monogram. The visor can also be worn straight up like a classic peaked cap, Louis Vuitton said.

Pricing hasn̵

7;t been announced yet, but as a high-end fashion brand it’s not likely to be cheap. Other Louis Vuitton headdresses, including hats and sunglasses, sell for hundreds of dollars.

The visor will be sold online and in select Louis Vuitton stores starting October 30.

In April, Louis Vuitton joined the global effort to make personal protective equipment to support healthcare workers at the forefront of the pandemic. The company said it has reused several of its labs across France to “produce hundreds of thousands of non-surgical masks” for healthcare professionals.

The brand also said it is donating thousands of hospital gowns to six Paris hospitals in urgent need of protective equipment.

The Centers for Disease Control and Prevention currently do not recommend the use of face shields in place of masks, as it is unclear what level of protection they provide.

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