Louis Vuitton will begin selling luxury visors complete with the recognizable LV monogram and gold studs, an attempt to turn personal protective equipment into a fashion statement.
The visor can be raised and turned into a hat, second Vanity Fairand it will go from bright to dark in sunlight like a giant transition lens.
It will be available for purchase on October 30 for $ 961, second Vanity Fair, but other outlets reported that the prices were not finalized.
Other luxury brands, such as Fendi, Palm Angels, Marine Serre and Cristian Siriano, have made branded cloth masks, but haven’t ventured into making a full face shield.
The US CDC discourages the use of face shields in place of masks because “at this time, it is not known what level of protection a face shield provides to nearby people from the spray of respiratory droplets from the wearer.” .
“This is a ridiculously expensive logo covered item for the rich. But it’s not exactly a trinket either. If even some rich people are a little more inclined to wear personal protective clothing, because they bought this visor, it’s fine for all of us. “writes Shannon Palus in a piece of Slate on shields.