As a result of theand – more specifically – Disney announced that it would make Mulan, one of its scheduled tentpole summer releases, available on Disney Plus for streaming.
One catch. A catch of $ 30.
At this point we don’t have 100% confirmation that this $ 30 dollar fee requires a Disney Plus membership, but regardless … It’s a big question. As a result, the online response was negative. And that’s 100% right. For a variety of reasons.
There is a lot to worry about. $ 30 dollars is a lot. Disney has confirmed that users who purchase Mulan can watch as long as they remain subscribers to Disney Plus, but there is a perception that this hears as a rental. Usually you can buy and own a digital copy of a movie at that price or take a 4K Blu-ray.
$ 30 is also more than the cost of almost all movie tickets, outside of super premium movie services like “Gold Class” in Australia. And if you consider, until February of this year, Disney created Onward’s free release precedent on its Disney Plus service, it’s a difficult pill to swallow.
But regardless of these convincing arguments, I will willingly pay $ 30 to watch Mulan at launch. I’d be happy to pay $ 30 to watchor or . I’d pay $ 30 the whole time they let me do it. I would pay $ 30 if the cinemas reopen and life starts returning to normal.
The main reason for this: I am married, I have two children. In addition to the logistical nightmare of escorting two young children to the cinema – parking, browsing the mall, buying snacks, fighting over who gets what – a trip to the cinema can end up costing me almost $ 100.
The idea of relaxing, making my popcorn, putting children in pajamas and relaxing on my comfortable sofa to watch a movie seems like a dream scenario in comparison. I can easily pause when I have to take the little ones to the bathroom, without stress if my children make too much noise, zero anxiety about the fact that my children are cramming a Magnum is a sack full of skittles in their sugar-obsessed glasses. A perfect Saturday night in.
I understand that your mileage may vary. You may not have children. In the United States, the price of movie tickets varies widely. So you can to have guys, but for you, cinema is still an economic evening. If, like me, you like going to the movies alone, the idea of paying $ 30 for a rental it will certainly seem exorbitant, but for my specific situation it is hellish business.
And here’s the situation, as far as I can tell: do you want movies or not? Mulan had a production budget of $ 200 million and an estimated marketing budget of half that amount. It’s hard to feel sorry for a mega company, especially one with a squeeze on entertainment like Disney, but when you invest $ 300 million as an investment, you tend to want a little behind.
I like movies and I want people to keep making movies. Netflix aside, it is unrealistic to expect companies like Disney to make expensive bets like Mulan orand lobs on streaming services for free. $ 30 may not be the right price, but time will support it. If $ 30 is what people are willing to pay (and I’m very willing to pay), then that’s the price. Otherwise, the price will almost certainly drop.
I suspect it won’t be necessary. Take the UFC. To purchase a UFC PPV event, like the upcoming UFC 252, you not only have to sign up for ESPN + for $ 5 a month, but you have to pay an additional $ 65. It’s a live sporting event, but I’d say the movies aren’t that different.
Large curtain releases, especially movies likeor Avengers – they are cultural events, part of the wider discussion to the point where we almost consume them as sports. We discuss it in real time, we discuss it, we create stupid Twitter discussions about them. Oddly, since movies like Wonder Woman 1984 and Tenet have seen delays on delays, I missed the online discussion of new big movie releases.
All Marvel movies and TV shows coming out in Phase 4 (and beyond)
When the cinemas inevitably reopen, I will definitely return. Nothing can replace the cinematic experience, but when cinemas are one thing again, I just want the choice. And frankly, I have the privilege of having that choice. And those who have no choice? What about those who, for a multitude of reasons, can’t even get to the cinema? Is it wrong to provide alternative ways to consume brand new films?
Again, your mileage may vary, but I hope Mulan’s Disney Plus exit will be successful. I want to watch brand new films in the comfort of my home and I don’t want to wait for those films to be no longer relevant to do so.