It is no secret that Netflix has changed the traditional distribution pattern that surrounds consumable entertainment. From a DVD delivery service to the first streaming of content in the world, Netflix is at the top of its game.
Last year the streaming giant has spent over 12 billion dollars of original content and according to new reports, hopes to spend over $ 15 billion in additional original programming only this year
"We believe that  could, if it chose, accelerate margins more quickly by limiting growth in its substantial investment in global marketing and production, but it is (wisely) long play, "said Morgan Stanley analyst Ben Swinburne at the start of this week. The analyst reiterated an "overweight" rating on Netflix shares and set a price target of $ 450 per share. "
Netflix has had a series of recent super-hits, ranging from the box of birds by Sandra Bullock to a new season of the previous Lifetime show You . Although Netflix has traditionally kept the number of spectators close to the vest, their recent successes on the original programming gave the cause to streamer to celebrate.
According to the service itself, Bird Box was seen by over 80 million families in its first four weeks on the platform.
At this point, it is still quite difficult to translate on how Netflix numbers could be compared to traditional box office receipts between the logistics of streaming against the purchase of tickets and the Entrance to a theater, although half of the people who watched Bird Box bought a $ 1
The increase in spending comes just as Netflix started losing programmers under license from former partners such as Disney and WarnerMedia. Both companies are currently in the process of developing their own streaming platforms and in the case of Disney, Netflix has started to distance itself from the company by deleting property owned by Disney as Daredevil Iron Pugno and Luke Cage .
Netflix has a full list of new releases for the next year, including graphic-novel live-action adaptations such as The Umbrella Academy and Polar . The third season of the massively popular Stranger Things will descend at the beginning of July and the following seasons at shows such as The OA and Lost in Space are scheduled to short .
Although this is just one example of what Netflix has in the distribution list for this year, the streaming giant has much, much more in production – making it clear that they are seriously investing in original content for the future.
Are you surprised that Netflix is spending so much on the original programming? What is your favorite Netflix show or movie? Let us know your thoughts in the comments below.