Just when you thought that MoviePass had sold his last ticket, the ticket service for cinema tickets took a last breath.
In an effort to show the millions of customers who have fled from the service they have changed and will not be the company that changes the rules, we came to know them, MoviePass is trying to make amends by offering a new set of monthly plans to multiple levels, each offering different types of access to cinema tickets. But will it be enough to save MoviePass?
Variety has updates on the new monthly plans of MoviePass, but first, let's start with the CEO of MoviePass Mitch Lowe makes a mockery of all the customers that his company has already disappointed over and over:
"We have a lot to prove to all our constituents ̵1; we must not only test ourselves with our members, we must also test ourselves with the investor community, our employees and our partners. that we are doing all we can to offer great service and that we are solving all the things that have gone wrong. "
So how are they doing? MoviePass introduced a new series of monthly plans on three different levels.
The first is the "Select" package which starts at $ 9.95 a month. This gives customers the chance to see three films a month at some point during their theatrical run. This means that you probably will not see any new releases on the opening weekend, and the selection of the films will probably be similar to that of the latest MoviePass iteration.
So, there is the "All Access" subscription, which starts at $ 14.95 will allow customers to see three films in a given month at any time during their theatrical screening, provided it is Only in 2D. This raises a few restrictions and will allow subscribers to see movies without restrictions when they can be seen.
Finally, there is also the "Red Carpet" level, starting at $ 19.95 a month. This seems like the best option since it allows subscribers to view three movies at any time during their play, and they can even be in 3D, IMAX or other advanced formats, something that was not previously available from MoviePass.
However, it should be noted that the initial price indicated for each of these levels is for customers in the center of the country and in less populated areas. When it comes to more expensive markets like Los Angeles and New York City, subscription prices will increase slightly, as you can see in the picture above.
Along with these new monthly price points, there are also annual subscriptions,
Presumably, these new levels, which will come into force on January 1 2019 will allow MoviePass to "break" even when it comes to paying for cinema tickets, and because the company has been bleeding money since it changed the pricing model in August 2017, this is the most important for them to be able to stay afloat.
All MoviePass executives are humble and try their best to convince customers to return to service.Rolles Ponzer, Marketing Manager, states:  "The expectations have not been met. We understand the creative memes and the consumer's vitriol. We told customers that it was unlimited and we did not meet their expectations. We will now set their expectations correctly. "
Speaking of MoviePass executives, new executive vice president Khalid Itum is taking day-to-day operations from CEO Mitch Lowe, Itum is responsible for creating these new pricing models, and will also begin to build new relationships with the studios and exhibitors, trying to repair any damage they may have caused the first time.In the meantime, Lowe will focus on the company's long-term strategy, not to mention the MoviePass rotation from its parent company Helios & Matheson
a promising new start for MoviePass, it may turn out to be too small, too late.They have betrayed the trust of millions of customers and it is unclear how many are left.Is one of them curious enough to go back to MoviePass?
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