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NVIDIA’s CEO says the RTX 3080 and 3090 supply shortage will last through 2020



“I believe demand will outstrip our entire supply over the course of the year. Remember, we will also enter the double whammy. The double hit is the holiday season. Even before the holiday season, we were doing incredibly well, so add the “Ampere factor” and then add the “Ampere holiday factor” to the top and we have a really great Q4 season. “

With “Ampere,” the CEO was obviously talking about NVIDIA’s Ampere architecture. If you recall, the RTX 3080 is the brand̵

7;s first Ampere GPU, promising significant performance improvements around real-time ray tracing. The launch of the $ 699 card caused tremendous excitement, so much so that the company’s website crashed and the 3080 sold out as soon as it became available. NVIDIA had to apologize for not being ready to deal with the “unprecedented” demand.

The company apologized again before pre-orders for the RTX 3090 even began, knowing it couldn’t keep up with demand due to the limited supply it had on launch day. NVIDIA also delayed the launch of the $ 499 RTX 3070 so it could stock up on the card before selling it and to prevent the 3080 and 3090 order chaos from happening again.

During the press conference, Huang made it clear that the cards have a demand problem, not a supply problem. The company has promised in the past to work with its manufacturing partners to increase its offering in the coming weeks. He said:

“The 3080 and 3090 have a demand problem, not a supply problem. The demand problem is that it’s much bigger than we expected and we really expected a lot.

Retailers will tell you they haven’t seen a phenomenon like this in over a decade of computing. It picks up on the old days of Windows 95 and Pentium, when people were just freaking out buying this stuff. So this is a phenomenon we haven’t seen in a long time and we weren’t prepared for it.

Even if we knew about all the demand, I don’t think it’s possible to have gone up that fast. We are going really, really hard. The returns are great, the product shipping is great, it is sold out instantly. I really appreciate that, I just don’t think there is a real problem to be solved. It is a phenomenon to observe. It’s just a phenomenon. “


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