Home / Technology / Pre-orders for iPhone 12 start today: prices, release dates and how to buy the four new Apple phones

Pre-orders for iPhone 12 start today: prices, release dates and how to buy the four new Apple phones


Four new iPhone 12s, four different prices. And not all iPhones will arrive at the same time.

Apple / Screenshot by Jessica Dolcourt / CNET

Apple is doing something different this year. It is selling the four new iPhone models it introduced this week – iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max – at different times and also for different prices between carriers. Indeed, AT&T and Verizon Wireless you sell two iPhones for $ 30 less than anyone else. With so many models (here how to distinguish them all) and staggered sales dates, this is definitely Apple’s most confusing iPhone launch.

Every new iPhone has 5G connectivity, a first for Apple, an OLED display and camera improvements, most notably the iPhone 12 Pro and Pro Max.

The iPhone 12 and iPhone Pro are the first to go on sale, with the start of pre-orders in the United States Friday, October 16th at 5 a.m. PT (8 a.m. ET). You will receive your order within Friday 23 October. But if you want the iPhone 12 Mini or iPhone 12 Pro Max, you will have to wait until November 6 to place an order e November 13 for them to actually ship.

We bring you everything you need to know about buying an iPhone 12, including full pricing options for carriers, models and configurations. And if you’re upgrading to a new iPhone 12, make sure you do check out our checklist on your current iPhone.

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iPhone 12, iPhone 12 Mini, Pro and Pro Max explained


Price of iPhone 12: all four new models

64 GB

128 GB

256 GB

512 GB

iPhone 12 Mini (AT&T, Verizon)

$ 699

$ 749

$ 849

N / A

iPhone 12 Mini (all others)

$ 729

$ 779

$ 879

N / A

iPhone 12 (AT&T, Verizon)

$ 799

$ 849

$ 949

N / A

iPhone 12 (all others)

$ 829

$ 879

$ 979

N / A

iPhone 12 Pro

N / A

$ 999

$ 1,099

$ 1,299

iPhone 12 Pro Max

N / A

$ 1,099

$ 1,199

$ 1,399

When can I buy the iPhone 12?

This year, Apple is astounding the release of all iPhone 12 models. This means that the timing of pre-orders will be based on the model you want.

iPhone 12 and iPhone 12 Pro: Pre-orders begin Friday, October 16 at 5 a.m. PT (8 a.m. ET). Availability and date of sale on 23 October.

iPhone 12 Mini and iPhone 12 Pro Max: Pre-orders begin Friday 6th November (no times announced yet). Availability and date of sale 13 November.

Unless otherwise noted below, all US carriers and retailers will begin pre-orders and deliveries at the same time.

What are the color options of my iPhone 12?

  • iPhone 12 Mini: black, red, white, green, blue
  • iPhone 12: black, red, white, green, blue
  • iPhone 12 Pro: gold, silver, graphite, blue
  • iPhone 12 Pro Max: gold, silver, graphite, blue

How much does the iPhone 12 cost?

iPhone 12 Mini

The iPhone 12 Mini is the smallest of the lot, with a 5.4-inch display. It is also the least expensive model.

  • 64GB: $ 699
  • 128GB: $ 749
  • 256GB: $ 849

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | Walmart | Target | Best buy |

iPhone 12

The iPhone 12 has a 6.1-inch screen and dual rear cameras and comes in a handful of bright and fun colors.

  • 64GB: $ 799
  • 128GB: $ 849
  • 256GB: $ 949

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | Walmart | Target | Best buy |

iPhone 12 Pro

The iPhone 12 Pro also has a 6.1-inch screen, but it has a stainless steel housing, three rear cameras, and a lidar sensor for improved AR functions.

  • 128GB: $ 999
  • 256 GB: $ 1,099
  • 512GB: $ 1,199

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | Walmart | Target | Best buy |

iPhone 12 Pro Max

The iPhone 12 Pro Max has a 6.7-inch screen, the largest ever on an iPhone. Like the smaller version, the Pro Max also has three rear cameras and a lidar sensor for better AR.

  • 128GB: $ 1,099
  • 256GB: $ 1,199
  • 512 GB: $ 1,399

Order from Apple | AT&T | Verizon | T-Mobile | Xfinity Mobile | Walmart | Target | Best buy |

Buying from Apple gives you a small advantage

Of course you can buy directly from Apple. You can even start the payment process right away if you use the Apple Store app on your iPhone by getting pre-approval for your upgrade, including the process to set up Apple Card funding or accept the terms of the iPhone Upgrade Program and choose the exact phone you want to order.

So when pre-orders open on Friday morning, all you have to do is tap a couple of buttons to complete your purchase.

Wireless operators

Buying the new iPhone through a wireless carrier may have the added benefit of offers and promotions, but often the offers require you to switch carriers or add lines to your account.


New or existing AT&T customers can get a free iPhone 12 by exchanging an iPhone 8 or newer and sign up for one of AT & T’s new unlimited plans.

Verizon Wireless

Verizon announced yes expanding its 5G network nationwide, and alongside that is running a promotion for the iPhone 12 that includes a free phone with the trade-in of “selected” phones and subscription to a “selected” unlimited plan when you switch to the carrier. Existing customers can sign up to pay $ 15 per month with the same promotion.


T-Mobile is execution of various promotions for the iPhone 12 launch. For example, you can get two iPhone 12 Pros with two service lines on an unlimited 5G plan for $ 100 per month with a qualified trade-in. By adding a line to your account and exchanging an eligible phone you can get up to $ 850 off an iPhone 12. If you’ve been with T-Mobile or Sprint for five years or more, you can get $ 200 off a new iPhone when trade in your current iPhone.

Xfinity Mobile

New customers who transfer their number to Xfinity Mobile will receive $ 250 off an Apple device, while existing customers will receive a $ 250 prepaid debit card.


Sometimes, large retailers like Best Buy or Walmart offer the best deals and promotions. If nothing else, they serve as a backup plan if you’re looking for availability for launch day.


You can save up to $ 130 on iPhone 12 by booking from Walmart. The discount appears to only apply to purchases made with an eligible device payment plan.


Target’s website has placeholders for the iPhone 12 and iPhone 12 Pro lines, with an availability date of October 23 for the iPhone 12 and iPhone 12 Pro. There are currently no promotions listed on the site.

Best buy

Best Buy’s current promotion is limited to iPhone XS and XS Max, but hopefully, when pre-orders go live on Friday, it will be updated to reflect the latest Apple phones.

We will continue to update this post as more carriers and retailers announce their plans.

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