Kate and William’s new website! An elegant update complete with zoomed photos and a custom logo is provided to the Royal Foundation page to coincide with the launch of the Earthshot Prize
- The Duke and Duchess of Cambridge have updated their Royal Foundation website
- The couple revamped the site to include larger photos and less text
- The update comes when Prince William, 38, launched the global Earthshot award
The Duke and Duchess of Cambridge have updated their website to coincide with the launch of Prince William’s Earthshot Prize.
The Royal Foundation page now features eye-catching images that span the full width of the website, including those of William and Kate in official engagements. It also includes easy-to-navigate tabs and short articles describing the couple’s recent work.
The previous iteration of the website was heavier and used smaller photos.
The move to a more sophisticated website reflects the couple’s growing role within the royal family and the importance of their work, both as a couple and as individuals.
Now: The Royal Foundation page now features eye-catching images that span the full width of the website, including those of William and Kate’s official engagements (pictured)
Before: The previous iteration of the website was richer in text and used smaller photos of the couple and their work. In the photo, the previous Royal Foundation website
The update comes as the Duke of Cambridge announced the details of his prestigious environmental award, dubbed the ‘Green Nobel’, which will see £ 50 million awarded to pioneers tackling important issues, including global warming and l ‘clean Air.
Information on the Earthshot Prize, managed by the Royal Foundation, dominates the website when it opens.
The Duchess of Cambridge’s Early Years initiative also occupies a prominent place.
Other boards direct visitors to the couple’s official Instagram and Twitter feeds.
The homepage also has a more personal touch with “The Duke and Duchess of Cambridge” now featured under the main “Royal Foundation” heading.
At one point the Royal Foundation included information about the Duke and Duchess of Sussex, but these were removed once the two families separated.
Main event: Information on the Earthshot Prize, run by the Royal Foundation, dominates the website upon opening (pictured)
Now it focuses solely on the efforts of the Duke and Duchess of Cambridge.
The Earthshot Prize is the largest initiative to date by both Prince William and the Royal Foundation.
The ambitious 10-year project will see a total of 50 environmental pioneers each award a £ 1 million award for their work in addressing major issues in terms of climate and energy, nature and biodiversity, oceans, air pollution and fresh water.
The £ 50 million project is funded by a network of philanthropic organizations and private companies and individuals including Bloomberg Philanthropies, the Jack Ma Foundation and US billionaire Marc Benioff and his wife, Lynne.
Prince William has launched the most prestigious world environmental award in history, with the presentation of the five challenges at the heart of The Earthshot Prize. Pictured with Sir David Attenborough
The goal is for the Earthshot Prize to be managed one day separately from the Royal Foundation as an independent entity.
The Earthshot Prize is inspired by President John F. Kennedy’s Moonshot, which united millions of people around the organizational goal of taking humans to the moon and catalyzed the development of new technologies in the 1960s.
It focuses on five “Earthshots”: simple but ambitious goals for our planet that, if achieved by 2030, will improve life for us all, for generations to come.