When 2K Games revealed that its next NBA 2K21 basketball game it will cost $ 70 on the SS5 is Xbox Series XThe Internet immediately sparked debate over a possible $ 10 price hike for next generation stocks. This increase could have a big impact on the way people buy games and could be a big plus for subscription services like Xbox Game Pass and PlayStation Now.
It could be argued that the jump from $ 60 to $ 70 is expected for most major console titles, and also long overdue. Retail games rose to $ 60 in 2005 during the dawn of the Xbox 360 generation and the price has remained in effect for 15 years. Since then, the games have gotten bigger and more expensive, keeping the same price.
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Will players buy less on PS5 and Xbox Series X?
Given that PS5 and Xbox Series X games will be based on advanced technology such as ray tracing, visual effects from 4K to 8K and fast loading of SSDs, a price increase seems reasonable. But will players buy fewer titles accordingly? The answer so far seems confusing.
“The typical console player buys only a few full games per year, so while a $ 10 price hike may reduce demand on the margins, I also suspect that more players will just wait for the price to drop on packaged games or on digital stores for $ 60 or $ 50. ” said Ward. “So the main effect could be to push sales to a later date for a portion of players with limited spending power.”
But dedicated players may not be discouraged by the price increase, according to Rachel Weber, director of our sister site GamesRadar.
“If you’ve already invested in a next generation console, you’ll want to make the most of that investment with real AAA games,” said Weber. “Just like investing in a 4K TV and then skipping the cheaper Blu-ray for Ultra HD versions.”
Will you buy fewer next generation games if they all cost $ 70?July 10, 2020
In an informal poll I posted on Twitter, 57% of the approximately 45 people I interviewed said they would buy fewer games if $ 70 became the new standard price. Some comments echoed the same feelings shared by Ward, since many players can simply wait a few months for most AAA titles to go on sale.
And they have good reasons to do it. Major 2020 titles such as Doom Eternal and Resident Evil 3 have already seen discounts of up to 50% since they were launched earlier this year. So unless you’re buying Nintendo games (which rarely go on sale), it seems safe to expect that PS5 and Xbox Series X titles will follow a similar pricing model once they’ve been on the shelves for a while.
A subscription-based future
A $ 70 increase for PS5 and Xbox Series X games may not only affect the way people buy games; could also perform subscription services such as Xbox Game Pass and
PlayStation Now even more important.
“Subscription services are a very interesting and inexpensive way to increase your game collection, but beginners, beginners will always want to play new games upon release,” said Weber.
Here’s where Microsoft could get a big advantage. Xbox Game Pass currently gives you access to over 100 AAA and indie games from $ 5 to $ 15 per month – and this includes all major Microsoft versions, such as Gears 5 and Halo Infinite as soon as they are launched. Sony’s PlayStation Now service isn’t nearly as generous with proprietary games, but allows you to play hundreds of PS4, PS3, and PS2 games for $ 10 a month. When you compare it to paying $ 70 a pop for individual games, these services suddenly seem like an even better deal.
“Microsoft is working hard on subscription plans like the Xbox Game Pass and free-to-play console games have become huge in recent years, so the retail price of AAA games has become an important factor over time for a part. growing base game console, “said Ward.
Ward makes an important point about free-to-play console games. At the time of this writing, the most played games on Xbox One they’re Fortnite, Call of Duty: Warzone and NBA 2K20 – the first two are free, while the second is on the Xbox Game Pass. Gamstat paints a similar picture for PS4 games, with 3 of the 5 best free games or recently included in PlayStation Plus subscriptions. In an era where there are more ways than ever to access great games for almost anything, perhaps a jump to the retail price at $ 70 won’t be that hard to swallow.