The calendar of smartphone launches 2020 they should be done and dusted off, but a new report suggests Samsung may have other ideas. A story from the Korean publication MTN, citing supply chain sources, says Samsung is six weeks ahead of production of the next Galaxy flagship.
An earlier release date is in mind, with the report even stating December 2020 as an option. The rationale behind the move appears to be the poor sales of the Samsung S20 and the Korean company seeking to “proactively respond to rapidly changing market conditions,” the story explains. SamMobile‘S own sources backed up MTN report of an early release date with January 2021 seemingly in pencil for the launch of the Galaxy S21. Whether it’s December 2020 or January 2021, Samsung’s flagship is likely to arrive earlier than normal.
Google’s Pixel 5 just landed, but okay? See my review here.
An early launch of the Galaxy S21 is both a wild rumor and entirely doable. I would also be willing to bet on Samsung making some drastic price changes to move forward with its new release date. This would be unusual, or even unlikely, in any other year, but 2020 is a different beast. The escalating battle for your money means OEMs have shocked us with unusual moves this year. Apple launch four IPhone 12 models to hit (almost) all price ranges, Google has moved away from making a top tier flagship for the first time in years, and Samsung has released a surprise mid-range phone just before versions of Google and Apple. The release dates for almost all companies have also changed due to Covid-19.
The S20 FE is a good example of how aggressive the Korean company can be. Not only did it appear out of nowhere, it was also surprisingly cheap for its specs in the display, camera, and processor department. Samsung is also not afraid to go out of its way to turn customers away from Apple.
Five years ago, the Korean company briefly launched a high-profile promotion that allowed iPhone owners to “test” the new Note 5 and Galaxy S6 for $ 1 for 30 days. Then there’s the company’s generous trade-in program, which happily overpays for iPhones, including $ 400 for the 2017 iPhone X and $ 350 for the iPhone 8 Plus. As for promotions, the The company is currently giving away three free months of Xbox Game Pass Ultimate and the Moga XP5-X Plus controller with all Galaxy 2020 5G purchases (totaling $ 115 worth of free stuff).
It’s not hard to argue that the company’s overall strategy has a hint of desperation, which isn’t surprising considering the tough economic times all OEMs are in. So an early release of the Galaxy S21 doesn’t seem too far fetched.
I suspect Samsung will value the Galaxy S21 much cheaper than its predecessor. The Galaxy S20 landed before Covid-19’s worst economic crash. That staggering $ 1399 price tag for the S20 Plus Ultra won’t be repeated anytime soon, not when nearly all of the competition is slashing prices to stay afloat.
The MTN report also spectacularly states that the Galaxy S21 flagship model will come with an S Pen, with the Note range is stopped. Indeed, that would simplify Samsung’s rich product library. We’ve already heard rumors of Samsung merging the Galaxy S and Note lines, but it makes a lot more sense in the current climate.
The perfect combination of a new Galaxy S phone that adds the best of the Note range, at a more affordable price, arriving much earlier than expected – along with all the generous trade-in deals and Xbox bundles – could cause rivals problems in a year when competition for residual disposable income is particularly fierce.
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