Snap could launch a new gaming platform for Snapchat next month at the Snap Partner Summit of the company in Los Angeles on April 4, according to a report by Cheddar .
Snapchat has already dabbled in games – the company launched "Snappables", a set of AR lens games last year – but the new platform (called the code name "Project Cognac") would be a bigger foray into the gaming world, and would allow external developers to create games that they would live within the Snapchat app.
Snap also bought the Australian gaming studio Prettygreat in January, according to a report from CNET which could further suggest a new game boost. In addition, The Information reported in the summer 2018 that Snap was working on a gaming platform for the fall of that year, which would be gelled with the Cheddar (assuming the program The information reported has been postponed by a few months).
Tencent – the Chinese technology conglomerate that owns Riot Games and League of Legends as well as the popular messaging app WeChat – has also purchased a 12 percent stake in Snap the year last. At the time Tencent said that this was how he could "explore opportunities for cooperation with the company on the publication of mobile and newsfeed games", which would also indicate a push towards gaming for Snap.
As for why Snap would like games in Snapchat, the answer is pretty simple: more money and more user engagement. Very similar to Facebook Messenger, which has characterized games directly in the app for years, adding games to Snapchat could offer a new source of revenue for developers looking to place games in the app, by advertisers trying to place ads in games, and maybe even from iPhone and Android-style in-game purchases. Also, the simple question of monopolizing people's attention: users who use games in the Snapchat app do not browse on Instagram.
Snap declined to comment when we contacted Cheddar . But if the Snapchat gaming platform is real, presumably, we'll find out more on April 4th.