The next generation of gaming consoles is on the way, but PlayStation 5 and Xbox Series X / S may not just bring better graphics and more advanced technology. The new consoles could also introduce a higher price tag for the games themselves, with the $ 60 norm having been a standard since 2005 potentially being nullified.
This isn’t necessarily a problem, according to Strauss Zelnick, CEO of Take-Two Interactive, who defended the idea of a next-generation price hike in an interview with Protocol.
“The bottom line is that we haven’t seen frontline price hikes for nearly 1
“We supply a much, much larger game for $ 60 or $ 70 than we had for $ 60 10 years ago. The opportunity to spend money online is entirely optional and not a free-to-play title. It’s a complete and incredibly solid experience even if you never spend another cent after the initial purchase. “
Take-Two was one of the first companies to reveal that it would charge more for its next-generation titles, with the company announcing in July that NBA 2K21 on PlayStation 5 and Xbox Series X / S consoles it will cost $ 70, compared to $ 60 on current generations of Xbox One and PlayStation 4.
The news was met with considerable backlash from a community of customers who have grown accustomed to the $ 60 price tag over the past decade and a half that has been the industry norm. Zelnick later commented that Take-Two would “announce pricing title by title,” but reiterated the same point: games cost a lot more today than when the $ 60 price was introduced.
Take-Two has already begun to show what some of those considerations might look like title-by-title, with the company planning to offer a free, standalone version of its popular (and profitable) version. Grand Theft Auto Online game mode for PlayStation 5 customers next year.
Other companies, such as Ubisoft, have decided to focus on the issue, promising free updates and no price increases for cross-generation games released this fall, without making a commitment to avoid further increases as it only produces next-generation titles.
Zelnick is not wrong: how Polygon notes that the cost of games has remained almost strangely unchanged, even though almost every other aspect of the economy (whether it is entertainment-centric or otherwise) has seen prices soar over time. Adjusting for inflation, a $ 60 game in 2005 would cost over $ 80 in 2020, which means that a $ 70 price increase is comparatively cheaper too.
And with the prospect of next-gen games, which promise to be even bigger and more expensive to produce than today’s AAA titles, it’s hard to imagine a world where the price of games it does not do it increase to make development sustainable.