Elon Musk clarifies that Tesla plans to make two new and different electric car models at the Gigafactory in Berlin and Shanghai as the automaker is planning to make cheaper electric cars.
Tesla’s short- and medium-term product roadmaps have been pretty clear until recently.
The automaker plans to bring Cybertruck, Tesla Semi and Roadster to market in the next two years.
After that, things get darker.
Recently, Tesla talked about the design and production of new vehicles in Germany and China.
At first, CEO Elon Musk talked about tapping into local engineering and design talent in those markets, but later specified that Tesla intends to create teams that would design new models to produce in those markets.
Additionally, Tesla announced last week that it will produce an electric car for $ 25,000.
Now in a new series of tweets, Tesla̵
Tesla also has plans to build a design center in Berlin, and Musk has previously talked about Tesla planning a smaller electric sedan in Germany.
Musk was never clear on the timing for the new electric cars designed in China and Germany, but he said last week that over the next 3 years a $ 25,000 lower price could be achieved with Tesla’s new battery.
I think we may see a small change in Tesla’s strategy here.
Tesla is currently making vehicles designed to pass regulations around the world with only minimal changes required.
With Cybertruck’s radical design, Elon admitted that Tesla is just trying to pass North American regulations and that they would have to come up with a new design, likely in a smaller form factor, to launch the pickup truck in Europe and other markets.
We may now see a similar strategy for those new vehicle programs in China and Germany.
Tesla could not only design the new vehicle locally to meet local demand, but it could also be adapted to local regulations, which would help achieve the lowest price.
To be clear, I’m not saying Tesla would lower its safety standards to fit the minimum required in different markets. I don’t see that happening.
But there are many automotive regulations that don’t necessarily impact safety that varies greatly across markets, and making vehicles that can be delivered anywhere is much more difficult.
It’s not even to say that Tesla won’t be exporting those cars with some modifications, as they do with the cars produced at Fremont, but I think it may have been a few years since the original production started.
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