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The Ninja gaming rockstar returns to Amazon’s Twitch



The best Fortnite streamer in the world, Ninja, returns to Amazon’s Twitch platform with an exclusive multi-year deal.

If the gaming industry were the music industry, the 29-year-old, whose legal name is Tyler Blevins, would be comparable to a more profitable artist like Drake.

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Topping the charts with Markiplier and Jacksepticeye, YouTube̵

7;s popular OG players, Blevins made nearly $ 10 million in 2018, and on Thursday he told CNN Business he considered “all options” before committing to Twitch.

He currently has 15 million followers on Twitch and has blocked sponsorship deals with Red Bull and Adidas.

Blevins rocked the industry in 2019 when it signed an exclusive deal with Microsoft’s Mixer for $ 20 million to $ 30 million.

While Microsoft’s Mixer – acquired in 2016 – had lagged behind Twitch in both number of active users and hours watched, others followed Blevins’ lead and branched out to Facebook Gaming and other platforms.

Despite Microsoft’s best efforts, however, Mixer failed to attract a significant user base and shut down in July, leaving streamers hanging in the wind.

Meanwhile, Blevins had switched to YouTube, keeping viewers on their toes.

Amazon’s Twitch was a natural fit for some of Mixer’s former streamers, and bringing Blevins on board is a big win for the already gigantic streaming service.

In a statement, Twitch Senior Vice President of Content Michael Aragon said the company was “excited” about Blevins’ return on Thursday and that it “has just started.”

Software companies predict that there will be similar migration patterns in the near future.

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Although Blevins will no longer broadcast live videos on YouTube, his clips will still be available upon request.

“I really took my time to decide which platform was best and Twitch has been a great support throughout this process and understood my overall career goals,” Blevins said in a statement.

“I’m thrilled to be returning to streaming full-time and connecting with my loyal fans,” he said.


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