Turtle Beach is known for gaming headphones, but will soon add a new list of PC gaming peripherals to its catalog: it is buying Roccat, an excellent supplier of mice, keyboards, mouse pads and headphones, for $ 19 , $ 2 million in cash, stock and outgoing payments, according to the press release.
These days, Turtle Beach is known more for value than for quality, so Roccat will probably be a valuable and high-end brand that the company can take advantage of We would not expect to see the renowned name disappear soon of Roccat.
But now might be a good time to invent a successful independent peripheral brand to do it yourself. Turtle Beach and Roccat who join forces are just the latest example of a larger model of consolidation in the peripheral space, as the giant Logitech continues to conquer popular brands and Razer also expands its portfolio. So far, Logitech has absorbed Astro, Blue Microphones, the gaming division of Elgato, Jaybird, Saitek and Ultimate Ears. Logitech would also have planned to buy Plantronics.
Meanwhile, Razer bought THX and independent phone company Nextbit, but he largely expanded his line to include almost every type of device a player might need. Mad Catz once tried something similar by buying Saitek and Tritton, but financial problems forced him to give up both. (Mad Catz is back in business now.) Astro failed to make it on its own: it was bought by Skullcandy and later by Mill Road Capital before being liquidated to Logitech. Corsair is still independent-ish, but has sold a majority stake to EagleTree Capital.