Streamers appear to have flocked to Twitch from Mixer after the Microsoft-owned live streaming service announced plans to shut down in June. A new report shows that Twitch’s share of broadcast hours on major live streaming platforms increased by more than 14 percentage points this quarter, taking away the nearly identical market share of just over 14% that Mixer previously held.
With Mixer out of the game, Twitch finished with 91.1% of all hours spent streaming on these platforms between July and September, according to a new report from Streamlabs and Stream Hatchet which looked at streaming activity on Twitch. YouTube and Facebook Gaming. Facebook Gaming grew slightly during that time period, to 3.4% from 2.4% and YouTube shrank slightly, to 5.5% from 6.7%.
That Twitch won is particularly noteworthy because Facebook made a serious effort to gather Mixer streamers. It partnered with Mixer to help streamers install on the new platform, and Mixer began advertising games on Facebook during its last month online. The Mixer website is still on Facebook Gaming today. Evidently, that wasn’t enough to get Mixer streamers to pick yet another loser in the streaming space.
“Streamed Hours” is a useful metric for determining where streamers are spending their time, but it’s not necessarily the metric that matters. These platforms compete primarily for the public, and in that area Twitch has actually lost ground. The report now puts Twitch at 63.6% market share, down from 67.6%. This should be of particular concern as both YouTube and Facebook Gaming grew this quarter; Mixer only accounted for 1.4% of streaming hours, so these services are growing at a faster rate than Twitch.
The number of streaming viewers has exploded this year, in part thanks to people stuck inside and looking for new things to watch. The report estimates that the total viewership of all three services was 7.46 billion hours in the last quarter, up from 3.89 billion the previous year.