Valve says he is taking a new approach to user reviews on his Steam gaming market, having tried and largely failed to solve the problem of the so-called revision bombardment that makes his recommendation system fail. consumers. In a post published today, Valve says he "continues to listen to feedback from players and developers" and is implementing a new approach: hiding off-topic review scores.
The company says it defines a review bomb as "one where the focus of those reviews is on a topic that we consider foreign to the likelihood that prospective buyers will be happy if they buy the game." To identify these campaigns, Valve says that a tool has been developed to identify the time periods in which a bomb attack is occurring, which informs the employees that they are then commissioned to investigate. Once the survey is completed, Valve will mark the time period in which the accident began and will remove any review activity that occurs after affecting the overall review score. Furthermore, it will clearly mark which reviews have removed their scores from the overall calculation.
The bomb attack has become a common tactic for unhappy Internet users to register their displeasure with a particular product on the Internet. But, in some cases, it is also used as an unfaithful tactic to retaliate against a company or public figure associated with that company, generally on a political position verbally online or on a controversy that attacks the title unrelated to the product itself. Again, bring together people with the same mentality, and you can reduce a product's rating, discourage people from buying, or at least lead the discussion around your conditions. Sites like Rotten Tomatoes have begun to adapt to smooth the influence of such campaigns by eliminating the possibility of leaving comments or scores on films before release.
Two years ago, Valve implemented a new system after users examined the bombarded indie game Firewatch. The company presented a graph that established the relationship between positive and negative reviews, allowing buyers to see if there was a suspicious spike in negative ones over time, which was designed to indicate whether some recent controversy or news was the cause in the sudden increase. As he noted at the time The Adge Adi Robertson essentially asked buyers to make the determination for themselves.
But there are still problems with this new modified approach. Valve admits that bona fide reviews that were published during the incident could remove their scores alongside those in bad faith, adding that "it is not feasible for us to read every single review". Valve will also allow users to disable features. "Now there is a box in your Steam Store options where you can choose to have off-topic review bombs still included in all the review scores you see," read the blog post. It is not clear how effective Valve's approach will be if some of its most active users ̵
However, by studying revision bombing campaigns and removing untargeted and off-topic revisions, Valve is taking a more proactive approach to moderating its platform than the "pass" strategy that has been put into hot water . At the beginning of this month, after a violent online reaction, Valve decided to remove the Steam page for a game in development that glorified rape and violence against women, stating that the distribution of the game represented " unknown costs and risks. "